# How to Customize Outreach Email Message Templates in MoneyPrinterV2
> Learn how to customize outreach email templates in MoneyPrinterV2 by editing config.json. Personalize messages with dynamic content using {{COMPANY_NAME}} placeholder for better engagement.
- Repository: [FujiwaraChoki/MoneyPrinterV2](https://github.com/FujiwaraChoki/MoneyPrinterV2)
- Tags: how-to-guide
- Published: 2026-03-20
---
**You can customize outreach email templates in MoneyPrinterV2 by editing the `outreach_message_subject` and `outreach_message_body_file` fields in your [`config.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.json) file, then creating an HTML template that uses the `{{COMPANY_NAME}}` placeholder for dynamic content.**
MoneyPrinterV2 automates cold outreach by sending personalized emails to scraped business contacts. Unlike systems with hardcoded messages, this tool loads your subject line and HTML body template from [`config.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.json) at runtime, allowing you to tailor messaging without modifying Python source code. Follow this guide to customize outreach email message templates in MoneyPrinterV2 for your specific campaign needs.
## How Outreach Template Configuration Works in MoneyPrinterV2
The system relies on two helper functions in [`src/config.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/config.py) to retrieve your settings dynamically. The `get_outreach_message_subject()` function loads the subject line from [`config.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.json) (lines 206β214), while `get_outreach_message_body_file()` returns the path to your HTML template file (lines 216β224).
The `Outreach` class in [`src/classes/Outreach.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/classes/Outreach.py) calls these functions at lines 222β223 to fetch the template configuration before sending emails. When processing each message, the code replaces the `{{COMPANY_NAME}}` placeholder with the scraped business name, then sends the HTML content via `yagmail`.
## Step-by-Step Guide to Customize Outreach Email Message Templates
### Update Your config.json Settings
Edit your [`config.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.json) file to specify your custom subject and template path. If you don't have this file, copy the structure from [`config.example.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.example.json):
```json
{
"outreach_message_subject": "π Grow Your Business with {{COMPANY_NAME}}",
"outreach_message_body_file": "my_custom_message.html"
}
```
The `outreach_message_subject` field accepts any string and supports the `{{COMPANY_NAME}}` placeholder for dynamic insertion. The `outreach_message_body_file` should be a relative path from the repository root to your HTML template.
### Create Your Custom HTML Template
Create the HTML file referenced in your configuration (e.g., [`my_custom_message.html`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/my_custom_message.html) in the project root):
```html
Hello {{COMPANY_NAME}},
I'm reaching out because I think your business could benefit from a
quick, free video audit. We specialize in turning local searches into
leads.
Would you be interested in a 5βminute call to see how we can help?
Best regards,
Your Name
you@example.com
```
Use the `{{COMPANY_NAME}}` placeholder anywhere you want the scraped business name to appear. The HTML is passed directly to `yagmail`, so you can include inline styles, links, and formatting.
### Add Additional Dynamic Placeholders (Optional)
If you need variables beyond `{{COMPANY_NAME}}` (such as `{{WEBSITE}}` or `{{LOCATION}}`), you must modify the template loading logic in [`src/classes/Outreach.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/classes/Outreach.py). Locate the code that reads the HTML file (around lines 276β281) and append additional `replace()` calls:
```python
body = (
open(message_body, "r")
.read()
.replace("{{COMPANY_NAME}}", company_name)
.replace("{{WEBSITE}}", website)
.replace("{{LOCATION}}", location)
)
```
Ensure the variables (`website`, `location`) are available in the scope where this replacement occurs.
## Key Source Files and Functions
Understanding these core components helps you troubleshoot template issues:
- **[`src/config.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/config.py)** β Contains `get_outreach_message_subject()` and `get_outreach_message_body_file()`, which parse [`config.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.json) to retrieve your template settings.
- **[`src/classes/Outreach.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/classes/Outreach.py)** β The `Outreach` class fetches these values at lines 222β223, reads the HTML template, substitutes `{{COMPANY_NAME}}`, and sends the email via `yagmail`.
- **[`config.example.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.example.json)** β Provides a reference implementation showing the default structure for `outreach_message_subject` and `outreach_message_body_file`.
## Summary
- Customize outreach email message templates in MoneyPrinterV2 by editing `outreach_message_subject` and `outreach_message_body_file` in [`config.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.json).
- Create an HTML file with the `{{COMPANY_NAME}}` placeholder for dynamic business name insertion.
- The `Outreach` class loads these settings from [`src/config.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/config.py) and processes the template at runtime.
- For additional placeholders, modify the string replacement logic in [`src/classes/Outreach.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/classes/Outreach.py).
## Frequently Asked Questions
### Where are the email templates stored in MoneyPrinterV2?
Email templates are stored as external HTML files that you create and reference. The path to your template is defined by the `outreach_message_body_file` value in [`config.json`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/config.json). There is no built-in template directory; you can place the HTML file anywhere in the project directory as long as the relative path is correct.
### Can I use multiple placeholders in my outreach templates?
Yes, but only `{{COMPANY_NAME}}` is supported by default. If you want to use additional placeholders like `{{WEBSITE}}` or `{{INDUSTRY}}`, you must edit [`src/classes/Outreach.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/classes/Outreach.py) and add extra `.replace()` calls after the HTML file is read. Ensure the additional data fields are available in the method scope when the replacements occur.
### How do I add new dynamic variables like {{WEBSITE}} to my templates?
Locate the template processing code in [`src/classes/Outreach.py`](https://github.com/FujiwaraChoki/MoneyPrinterV2/blob/main/src/classes/Outreach.py) around lines 276β281. After reading the HTML file content, chain additional `replace()` methods for each new variable. For example, add `.replace("{{WEBSITE}}", website)` where `website` is a variable containing the target website URL. You may also need to modify the scraping logic to capture this data if it isn't already available.
### Is the email body sent as HTML or plain text?
The email body is sent as HTML. The `outreach_message_body_file` you specify must point to an HTML file, and the content is passed directly to `yagmail` without conversion. This allows you to use inline CSS, formatting, links, and images. Ensure your HTML is properly formatted for email clients, as complex CSS may not render consistently across all platforms.