What Kind of Language Does Humanizer's "Sales Language" Pattern (Pattern 4) Target?

The "Sales language" pattern detects and removes marketing-style phrasing, buzzwords, and hyperbolic adjectives that make text read like promotional material rather than neutral prose.

Humanizer's "Sales language" pattern—officially listed as Pattern 16 in SKILL.md—is specifically engineered to strip away advertisement-style wording and replace it with concise, fact-focused descriptions. According to the blader/humanizer source code, this pattern targets three core characteristics of promotional writing that undermine neutrality in technical documentation and straight prose.

What the Sales Language Pattern Detects

Buzzwords and Hyperbolic Adjectives

The pattern flags inflated descriptive language that adds style without substance. In SKILL.md lines 42-45, the watch list includes terms like:

• "vibrant"
• "groundbreaking"
• "breathtaking"
• "must-visit"
• "renowned"

These adjectives signal marketing intent rather than factual reporting. The pattern treats them as indicators that a rewrite is needed.

Overly Grandiose Claims

The pattern catches unsourced superlatives that exaggerate importance without evidence. Lines 44-46 of SKILL.md identify claims that inflate the significance of places, products, or organizations beyond what concrete details support. These assertions make text sound like a brochure rather than a reliable source.

Appeal-First Phraseology

Perhaps most distinctively, the pattern targets constructions that emphasize emotional appeal over fact. Examples from SKILL.md lines 46-49 include:

• "nestled in the heart of"
• "rich cultural heritage"
• "stunning natural beauty"

These phrases prioritize how wonderful something sounds rather than what it actually is.

Before-and-After Examples

The following table demonstrates how Humanizer's sales language detection transforms promotional text into neutral prose:

Situation	Before (sales language)	After (Humanizer-cleaned)
Travel guide	"Nestled within the breathtaking region of Gonder in Ethiopia, Alamata Raya Kobo stands as a vibrant town with a rich cultural heritage and stunning natural beauty."	"Alamata Raya Kobo is a town in the Gonder region of Ethiopia."
Product description	"Our groundbreaking app offers a seamless, robust experience that revolutionizes how you manage your workflow."	"The app helps you manage your workflow."
Company promo	"Experience our world-renowned, cutting-edge solutions that deliver unparalleled value and foster lasting partnerships."	"Our solutions help deliver value and build partnerships."

In each case, the pattern removes promotional adjectives and reconstructs the sentence around core factual claims.

Implementation Details

The sales language pattern is defined across three key files in the repository:

File	Purpose
SKILL.md	Contains the complete pattern definition, including the watch list and problem description at lines 42-49
README.md	Documents overall Humanizer usage and pattern philosophy
scripts/validate-package.py	Enforces metadata consistency and pattern numbering integrity

The validation script ensures that Pattern 16 remains correctly indexed and that its detection rules stay synchronized with the documented behavior.

When to Apply This Pattern

Use the sales language pattern when editing:

• Technical documentation that should remain vendor-neutral
• Encyclopedia entries and factual references
• Academic or journalistic writing
• Product descriptions that have drifted into marketing territory

The goal is neutral readability: text that tells readers what something is, not how wonderful it sounds.

Summary

• The "Sales language" pattern (Pattern 16) targets marketing-style phrasing, buzzwords, and hyperbolic claims as defined in SKILL.md.
• It detects three language types: inflated adjectives, unsupported superlatives, and appeal-over-fact constructions.
• The pattern replaces promotional veneer with concise, factual statements.
• Examples show reductions of 50-75% in word count while preserving core meaning.
• Implementation spans pattern definition in SKILL.md, documentation in README.md, and validation via scripts/validate-package.py.

Frequently Asked Questions

What specific words does Humanizer's sales language pattern watch for?

The pattern monitors buzzwords including "vibrant," "groundbreaking," "breathtaking," "must-visit," and "renowned" according to SKILL.md lines 42-45. These terms signal marketing intent that the pattern flags for removal.

Is the sales language pattern actually Pattern 4 or Pattern 16?

While referenced as Pattern 4 in some contexts, the skill file lists it as Pattern 16. The scripts/validate-package.py validation script maintains correct pattern numbering to prevent drift between references.

What makes sales language different from other Humanizer patterns?

Unlike patterns targeting jargon, redundancy, or complexity, the sales language pattern specifically addresses persuasive intent. It removes wording designed to influence reader opinion rather than wording that merely obstructs clarity.

Can I customize which words the sales language pattern detects?

The current implementation uses a fixed watch list defined in SKILL.md. To modify detection terms, you would edit this file directly and re-run the validation script to ensure pattern integrity remains intact.

{
  "mcpServers": {
    "instagit": {
      "command": "npx",
      "args": ["-y", "instagit@latest"]
    }
  }
}