Can I Clone the Marketingskills Repository? A Complete Guide to Installation and Usage

Yes, you can clone the marketingskills repository using standard Git commands or install it via the official skills CLI tool.

The marketingskills repository by coreyhaines31 is an open-source collection of AI-agent skills and zero-dependency CLI tools designed for marketing automation. Whether you want full control over the codebase or simply need quick access to marketing capabilities, this guide covers both cloning methods and practical usage patterns.

How to Clone the Marketingskills Repository

You have two primary methods to obtain the repository contents: direct Git cloning for full local control, or CLI installation for streamlined skill deployment.

Method 1: Direct Git Clone

For complete access to all source files, customization capabilities, and offline usage, clone the repository using standard Git commands:

git clone https://github.com/coreyhaines31/marketingskills.git
cd marketingskills

After cloning, you can copy specific skills to your local agent configuration:

cp -r skills/* "$HOME/.agents/skills/"

This approach gives you direct access to the tools/clis/ directory, the skills/ folder structure, and all markdown documentation including tools/REGISTRY.md and VERSIONS.md.

Method 2: Using the Skills CLI (Recommended)

For simpler installation without managing the full repository, use the official zero-dependency CLI:

npx skills add coreyhaines31/marketingskills

This command copies all skill folders into .agents/skills/ and automatically creates symlinks for Claude Code under .claude/skills/. To install only specific skills rather than the entire collection:

npx skills add coreyhaines31/marketingskills --skill page-cro copywriting

Repository Structure and Key Files

Understanding the file organization helps you navigate the cloned repository effectively. The marketingskills repository follows a strict structure defined by the Agent Skills Specification (referenced in AGENTS.md).

Core Directories and Files

• skills/**/SKILL.md – Human-readable markdown files containing AI agent instructions for tasks like copywriting, CRO audits, and SEO analysis. These are the primary deliverables agents consume.
• tools/REGISTRY.md – The master table documenting every marketing tool, its MCP/CLI status, and integration guides.
• tools/clis/*.js – Zero-dependency Node.js CLI wrappers (e.g., ga4.js, stripe.js) that use only the built-in fetch API (Node 18+).
• .claude-plugin/marketplace.json – Manifest file enabling installation as a Claude Code plugin.
• VERSIONS.md – Tracks version numbers for each skill, allowing agents to prompt for updates when necessary.
• tools/integrations/composio.md – Documentation for OAuth-heavy service integration via the Composio MCP layer.

Using Marketing Skills After Installation

Once you clone or install the repository, you can leverage its capabilities through multiple interfaces.

Installing Individual Skills

After cloning, selectively copy only the skills you need:

cp -r skills/page-cro "$HOME/.agents/skills/"
cp -r skills/copywriting "$HOME/.agents/skills/"

When using the CLI method, specify skills with the --skill flag to avoid installing the entire collection.

Running CLI Tools

The repository includes zero-dependency Node.js scripts that communicate directly with marketing APIs. For example, to fetch GA4 event data:

export GA4_API_KEY=your-ga4-api-token
node tools/clis/ga4.js events list --property-id=1234567890 | jq .

Each CLI script authenticates via environment variables ({TOOL}_API_KEY) and outputs JSON to stdout, making them compatible with Unix pipelines and jq processing.

MCP Integration for AI Agents

The repository supports Model Context Protocol (MCP) for native agent access. Tools like GA4, Stripe, Mailchimp, Google Ads, Resend, and others expose MCP servers listed in tools/REGISTRY.md.

After cloning, agents can invoke these tools directly. For example, in Claude Code:

/page-cro

This slash command asks the agent to execute the page-CRO skill on your current context. For MCP-enabled tools, agents query them automatically without requiring additional code:

"Show me the top 5 pages by page-view in the last 30 days."

Claude Code will call the GA4 MCP server defined in the repository and return formatted results.

OAuth-Heavy Integrations via Composio

For services requiring complex OAuth flows (HubSpot, Meta Ads, LinkedIn Ads, Google Sheets), use the Composio integration layer:

npx @composio/mcp@latest setup

This adds OAuth-heavy services to the MCP ecosystem, with documentation available in tools/integrations/composio.md and individual service files.

Customizing Your Local Clone

When you clone the marketingskills repository directly, you gain the ability to modify skill definitions and contribute back to the project. Edit any SKILL.md file in the skills/ directory to customize agent instructions for your specific use case.

To ensure your modifications remain compatible with the Agent Skills Specification, reference the guidelines in AGENTS.md before submitting changes.

Summary

• Yes, you can clone the marketingskills repository using git clone https://github.com/coreyhaines31/marketingskills.git or install via npx skills add.
• Skills are data-only markdown files located in skills/**/SKILL.md, requiring no compilation and portable across Claude Code, Cursor, Windsurf, and other agents.
• CLI tools have zero dependencies and reside in tools/clis/, authenticating via environment variables rather than stored secrets.
• MCP support enables native AI agent access to GA4, Stripe, Mailchimp, and other marketing platforms without writing integration code.
• Composio bridges OAuth gaps for HubSpot, Meta Ads, and similar services requiring complex authentication.

Frequently Asked Questions

Is the marketingskills repository open source?

Yes, the marketingskills repository by coreyhaines31 is publicly available on GitHub under an open-source license. You can clone it, modify the skill definitions, and contribute improvements back to the project through standard pull request workflows.

What are the system requirements for cloning?

You need Git installed locally to clone the repository, and Node.js 18+ to run the zero-dependency CLI tools in tools/clis/. The skills themselves are plain markdown files and require no runtime environment. For MCP functionality, ensure your AI agent (Claude Code, Cursor, etc.) supports the Model Context Protocol.

Can I use the skills without cloning the repository?

Yes, you can install specific skills or the entire collection using npx skills add coreyhaines31/marketingskills without cloning. This copies the skill markdown files to your local .agents/skills/ directory, allowing immediate use without managing the full repository structure or Git history.

How do I update the skills after cloning?

Run git pull in your cloned directory to fetch the latest versions from the main branch. Check VERSIONS.md to see which skills have been updated. You can then copy updated skill folders to your agent configuration directory, or use the skills CLI to automatically manage versions and dependencies.

{
  "mcpServers": {
    "instagit": {
      "command": "npx",
      "args": ["-y", "instagit@latest"]
    }
  }
}