# coreyhaines31/marketingskills Documentation: Complete Guide to the AI Marketing Knowledge Base > Explore the coreyhaines31/marketingskills AI Marketing Knowledge Base documentation. Get project guides, skill instructions, and integration guides for 50+ marketing platforms. - Repository: [Corey Haines/marketingskills](https://github.com/coreyhaines31/marketingskills) - Tags: documentation - Published: 2026-04-24 --- **The coreyhaines31/marketingskills repository provides comprehensive markdown documentation organized into root-level project guides, per-skill instruction sets in `skills//SKILL.md` files, and a tool registry with integration guides for 50+ marketing platforms.** The `coreyhaines31/marketingskills` repository serves as a self-contained knowledge base designed for AI agents executing marketing tasks. Its documentation architecture follows the **Agent Skills specification**, ensuring consistent front-matter validation and seamless consumption by automated systems. All files adhere to strict formatting rules outlined in [`AGENTS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/AGENTS.md) to maintain compatibility with agent parsing logic. ## Core Project Documentation Files The repository root contains four essential markdown files that govern project usage and contribution workflows. ### README.md Project Overview [`README.md`](https://github.com/coreyhaines31/marketingskills/blob/main/README.md) provides the high-level project description, complete skill catalog, installation methods, and usage examples. It serves as the primary entry point for users discovering the repository and contains quick-start instructions for both manual and automated installation methods. ### AGENTS.md Agent Guidelines [`AGENTS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/AGENTS.md) defines the rules for how AI agents should consume the repository. This document specifies front-matter validation requirements, naming conventions, and **Claude-Code extensions** integration. Agents use this file to understand the [`.claude-plugin/marketplace.json`](https://github.com/coreyhaines31/marketingskills/blob/main/.claude-plugin/marketplace.json) manifest structure and proper YAML front-matter parsing rules. ### CONTRIBUTING.md Workflow [`CONTRIBUTING.md`](https://github.com/coreyhaines31/marketingskills/blob/main/CONTRIBUTING.md) contains step-by-step instructions for adding new skills, updating existing documentation, and submitting pull requests. It includes the required directory structure and validation checklist that contributors must follow when extending the knowledge base. ### VERSIONS.md Machine-Readable Catalog [`VERSIONS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/VERSIONS.md) serves as a machine-readable table tracking skill versions and last-updated dates. AI agents compare local file hashes against this catalog to surface update notifications and ensure they are working with current instruction sets. ## Skill-Specific Knowledge Base The `skills/` directory contains modular documentation organized by marketing capability, following a strict hierarchical structure. ### SKILL.md Structure Each skill resides in its own folder (`skills//`) containing a mandatory [`SKILL.md`](https://github.com/coreyhaines31/marketingskills/blob/main/SKILL.md) file. For example, [`skills/copywriting/SKILL.md`](https://github.com/coreyhaines31/marketingskills/blob/main/skills/copywriting/SKILL.md) houses the core instruction set for copywriting tasks. These files must include YAML front-matter with trigger phrases and description fields that agents parse to determine when to invoke specific capabilities. ### Reference Assets and Subdirectories Skills may include supplemental materials in nested subdirectories: - `references/` – Extended documentation, templates, or data files (e.g., [`skills/competitor-profiling/references/tool-reference.md`](https://github.com/coreyhaines31/marketingskills/blob/main/skills/competitor-profiling/references/tool-reference.md)) - `scripts/` – Automation scripts specific to the skill - `assets/` – Images, PDFs, or other media files referenced by the skill documentation ## CLI Tools and Integration Guides The `tools/` directory provides executable utilities and platform-specific integration documentation. ### Tool Registry [`tools/REGISTRY.md`](https://github.com/coreyhaines31/marketingskills/blob/main/tools/REGISTRY.md) indexes all zero-dependency Node.js CLI tools available in the repository. Each entry includes capability summaries and usage patterns. These tools can be validated and executed directly: ```bash node --check tools/clis/.js node tools/clis/ga4.js --dry-run ``` ### Third-Party Integration Guides The `tools/integrations/` folder contains detailed API documentation for 50+ marketing platforms: - [`tools/integrations/ga4.md`](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/ga4.md) – Google Analytics 4 API usage, authentication flows, and common patterns - [`tools/integrations/composio.md`](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/composio.md) – Documentation for the Composio bridge providing MCP access to OAuth-heavy tools The **Composio MCP layer** abstracts complex OAuth implementations, allowing agents to invoke tool-specific integrations without hard-coding credentials in skill files. ## Installing and Using coreyhaines31/marketingskills Documentation The repository supports multiple installation methods depending on your environment. ### npx Skill Installer Install the complete knowledge base or selective skills using the npx installer: ```bash # Install entire skill set npx skills add coreyhaines31/marketingskills # Install specific skills only npx skills add coreyhaines31/marketingskills --skill copywriting page-cro # List available skills for scripting npx skills add coreyhaines31/marketingskills --list ``` ### Claude-Code Plugin Installation For Claude-Code environments, use the built-in plugin system: ```bash /plugin marketplace add coreyhaines31/marketingskills /plugin install marketing-skills ``` ### Manual Skill Creation To contribute new documentation manually: ```bash mkdir -p skills/new-skill cat > skills/new-skill/SKILL.md <<'EOF' --- name: new-skill description: When the user wants to … (include trigger phrases) --- # New Skill Instructions for the agent go here… EOF ``` ## Summary - The **root documentation** ([`README.md`](https://github.com/coreyhaines31/marketingskills/blob/main/README.md), [`AGENTS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/AGENTS.md), [`CONTRIBUTING.md`](https://github.com/coreyhaines31/marketingskills/blob/main/CONTRIBUTING.md), [`VERSIONS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/VERSIONS.md)) provides project governance and agent consumption rules according to the coreyhaines31/marketingskills documentation standards. - **Skill files** follow the `skills//SKILL.md` pattern with mandatory YAML front-matter containing trigger phrases and descriptions. - **CLI tools** are zero-dependency Node.js scripts validated with `node --check` and indexed in [`tools/REGISTRY.md`](https://github.com/coreyhaines31/marketingskills/blob/main/tools/REGISTRY.md). - **Integration guides** for 50+ platforms reside in `tools/integrations/`, with the Composio bridge handling OAuth abstraction. - **Version tracking** via [`VERSIONS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/VERSIONS.md) enables automatic update detection by comparing local file hashes against the central catalog. ## Frequently Asked Questions ### What is the purpose of the AGENTS.md file? [`AGENTS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/AGENTS.md) establishes the **Agent Skills specification** that governs how AI systems consume the repository. It defines YAML front-matter validation rules, description length limits, naming conventions, and integration points for Claude-Code extensions. Agents reference this file to properly parse skill trigger phrases and handle the [`.claude-plugin/marketplace.json`](https://github.com/coreyhaines31/marketingskills/blob/main/.claude-plugin/marketplace.json) manifest structure. ### How do I add a new marketing skill to the repository? Create a new directory under `skills//` and add a [`SKILL.md`](https://github.com/coreyhaines31/marketingskills/blob/main/SKILL.md) file with valid YAML front-matter including the `name` and `description` fields. Optionally populate `references/`, `scripts/`, and `assets/` subdirectories with supporting materials. Follow the detailed checklist in [`CONTRIBUTING.md`](https://github.com/coreyhaines31/marketingskills/blob/main/CONTRIBUTING.md) and ensure your file passes front-matter validation as specified in [`AGENTS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/AGENTS.md). ### What format do skill documentation files follow? All skill files must be valid markdown with YAML front-matter containing at minimum the `name` and `description` fields. The description should include trigger phrases that help agents identify when to invoke the skill. The content body contains the instructional text that guides agent behavior during task execution. ### How does the version tracking system work? [`VERSIONS.md`](https://github.com/coreyhaines31/marketingskills/blob/main/VERSIONS.md) maintains a machine-readable table of skill versions and last-updated timestamps. AI agents calculate local file hashes for each [`SKILL.md`](https://github.com/coreyhaines31/marketingskills/blob/main/SKILL.md) and compare them against the central registry to detect when updates are available. This allows automated systems to prompt users when the coreyhaines31/marketingskills documentation has changed significantly.