# Does pm-product-discovery Include Competitive Analysis Techniques? > Learn if pm-product-discovery covers competitive analysis. The phuryn/pm-skills repo reveals discovery focuses on early stages, with market research handled separately. - Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills) - Tags: how-to-guide - Published: 2026-06-14 --- **No, the pm-product-discovery module does not include competitive analysis techniques.** According to the phuryn/pm-skills source code, pm-product-discovery focuses exclusively on early-stage discovery activities such as interview summarization and assumption testing, while competitive analysis capabilities reside in the separate pm-market-research module. The phuryn/pm-skills repository organizes product management capabilities into distinct modules to maintain clear separation of concerns. When evaluating whether pm-product-discovery includes techniques for competitive analysis, examining the actual source file structure reveals a strict boundary between user research activities and market intelligence work. ## What pm-product-discovery Actually Covers The pm-product-discovery module contains skills centered on understanding user needs and prioritizing solutions before entering the market analysis phase. According to the source code in `phuryn/pm-skills`, this module includes three primary skills: - **`summarize-interview`** ([`pm-product-discovery/skills/summarize-interview/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/summarize-interview/SKILL.md)): Processes interview transcripts to extract Jobs-to-be-Done (JTBD) insights, satisfaction metrics, and actionable items. - **`prioritize-features`** ([`pm-product-discovery/skills/prioritize-features/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/prioritize-features/SKILL.md)): Provides frameworks for ranking feature candidates based on user impact and strategic alignment. - **`prioritize-assumptions`** ([`pm-product-discovery/skills/prioritize-assumptions/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/prioritize-assumptions/SKILL.md)): Offers workflows for testing and validating product assumptions before committing resources. These capabilities focus on **internal discovery**—understanding user pain points and solution opportunities—rather than evaluating external market competitors. ## Where Competitive Analysis Actually Lives Competitive analysis techniques are explicitly scoped to the **pm-market-research** module. The dedicated `competitor-analysis` skill resides at [`pm-market-research/skills/competitor-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/competitor-analysis/SKILL.md) and implements a comprehensive competitor intelligence workflow. This skill includes: - Market scoping and competitor identification - SWOT analysis frameworks - Differentiation opportunity mapping - Positioning analysis against rival solutions The command wrapper for this functionality is located at [`pm-market-research/commands/competitive-analysis.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/commands/competitive-analysis.md), confirming that competitive analysis is treated as a market research function distinct from product discovery activities. ## Practical Workflow: Combining Discovery and Competitive Analysis While pm-product-discovery does not include competitive analysis, you can execute both modules sequentially using the pm-toolkit CLI interface. The repository ships each skill as a Markdown-based command that can be invoked from the command line or via AI assistant interfaces. Run a product discovery skill to summarize user interviews: ```bash pm-toolkit run summarize-interview --args "My New App" ``` This reads a transcript and produces a JTBD-focused summary according to the skill definition in [`pm-product-discovery/skills/summarize-interview/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/summarize-interview/SKILL.md). Execute the competitive analysis skill: ```bash pm-toolkit run competitor-analysis --args "My New App" ``` This runs the step-by-step competitive research process defined in [`pm-market-research/skills/competitor-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/competitor-analysis/SKILL.md). Chain both commands to move from discovery to market analysis: ```bash pm-toolkit run summarize-interview --args "My New App" && \ pm-toolkit run competitor-analysis --args "My New App" ``` This workflow first captures user needs, then evaluates how existing competitors address or miss those opportunities. ## Key Source Files and Locations The phuryn/pm-skills repository structures these capabilities in clearly separated directories: **Product Discovery Files:** - [`pm-product-discovery/skills/summarize-interview/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/summarize-interview/SKILL.md) – Interview summary template with JTBD framework - [`pm-product-discovery/skills/prioritize-features/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/prioritize-features/SKILL.md) – Feature prioritization framework - [`pm-product-discovery/skills/prioritize-assumptions/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/prioritize-assumptions/SKILL.md) – Assumption testing workflow **Competitive Analysis Files:** - [`pm-market-research/skills/competitor-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/competitor-analysis/SKILL.md) – Full competitive research process including SWOT and differentiation mapping - [`pm-market-research/commands/competitive-analysis.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/commands/competitive-analysis.md) – CLI command wrapper for the competitor analysis skill **Documentation:** - [`README.md`](https://github.com/phuryn/pm-skills/blob/main/README.md) – Overview of the pm-skills suite and module relationships ## Summary - **pm-product-discovery focuses on early-stage user research** including interview analysis, feature prioritization, and assumption testing, but does not include competitive analysis techniques. - **Competitive analysis resides in pm-market-research** under the `competitor-analysis` skill, which provides comprehensive market intelligence capabilities. - **Both modules can be invoked via the pm-toolkit CLI** using commands like `pm-toolkit run summarize-interview` and `pm-toolkit run competitor-analysis`. - **The repository maintains strict separation** between understanding user needs (discovery) and evaluating market positioning (competitive analysis). ## Frequently Asked Questions ### Does pm-product-discovery include any market research capabilities? No, pm-product-discovery is strictly limited to early-stage product discovery activities. According to the source code at `phuryn/pm-skills`, the module handles interview summarization, feature prioritization, and assumption testing only. All market research capabilities, including competitive analysis, are housed in the pm-market-research module. ### What is the difference between pm-product-discovery and pm-market-research? pm-product-discovery focuses on **internal user research**—understanding customer pain points, validating assumptions, and prioritizing solutions before building. pm-market-research handles **external market intelligence**—analyzing competitors, mapping market positioning, and identifying differentiation opportunities. The repository structure enforces this separation to maintain clear workflow boundaries. ### How do I run a competitive analysis using the pm-skills toolkit? Invoke the `competitor-analysis` command from the pm-market-research module using the CLI: `pm-toolkit run competitor-analysis --args "Your Product Name"`. This executes the workflow defined in [`pm-market-research/skills/competitor-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/competitor-analysis/SKILL.md), which includes competitor identification, SWOT analysis, and differentiation mapping. ### Can I use insights from pm-product-discovery to inform competitive analysis? Yes, you can chain the commands to create a complete workflow. First run `pm-toolkit run summarize-interview` to extract user needs and JTBD insights, then run `pm-toolkit run competitor-analysis` to evaluate how competitors address those specific needs. This combination allows you to identify gaps where competitors fail to satisfy the user pain points discovered during product discovery.