# Examples and Case Studies in the pm-skills Project: A Complete Guide

> Explore real-world examples and case studies in the pm-skills project. Discover templates from Canva, Google Maps, and Uber directly in skill files ready for use.

- Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills)
- Tags: examples-and-case-studies
- Published: 2026-07-08

---

**The pm-skills repository contains extensive real-world examples and case studies embedded directly in Markdown skill files, featuring concrete templates from companies like Canva, Google Maps, and Uber that can be invoked via slash commands.**

The pm-skills project is an open-source product management toolkit designed around example-driven documentation. Every skill in the repository is a Markdown file that pairs theoretical frameworks with practical, real-world examples and case studies. This article explores where these examples are located and how to leverage them for your product management workflows.

## How Examples Are Structured in pm-skills

The repository organizes examples into three distinct categories based on their purpose: input illustrations, output templates, and external case study references.

### Input Format Illustrations

Skills designed to process existing content include concrete input examples. In [`pm-toolkit/skills/review-resume/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/review-resume/SKILL.md), the documentation provides a side-by-side comparison of **weak versus strong** resume summaries, demonstrating exactly how to format inputs for the resume review workflow.

Similarly, [`pm-execution/skills/user-stories/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/user-stories/SKILL.md) contains sample user-story formats with concrete implementation examples, while [`pm-data-analytics/skills/sql-queries/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/skills/sql-queries/SKILL.md) provides SQL query examples for schema-driven analysis.

### Output Templates and Case Studies

Many skills provide complete output templates derived from real companies. The [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md) file includes a full **Canva**-style value proposition canvas template, and [`pm-toolkit/skills/draft-nda/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/draft-nda/SKILL.md) contains example confidential-information clauses for legal documentation.

The [`pm-product-strategy/skills/startup-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md) file references specific case studies from **Google Maps**, **Airbnb**, and **Uber** to illustrate business model patterns, providing concrete reference points for strategy work.

## Real-World Case Studies from the Repository

The pm-skills project explicitly references major technology companies to ground abstract concepts in reality. According to the source code in [`pm-go-to-market/skills/ideal-customer-profile/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/ideal-customer-profile/SKILL.md), the skill includes specific guidance on selecting appropriate case studies for customer research, helping product managers identify the best reference examples for their target segments.

The battlecard command in [`pm-go-to-market/commands/battlecard.md`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/commands/battlecard.md) suggests inserting specific customer stories and case studies into competitive intelligence documents, ensuring that competitive analysis is backed by real-world evidence rather than hypothetical scenarios.

## Accessing Examples via Slash Commands

You can invoke these examples directly through the repository's slash command interface. The system reads the embedded example blocks from the skill files and returns populated templates.

To run a skill and see example output:

```markdown
/review-resume

```

This command pulls the review-resume skill and processes the built-in example resume snippet, returning a revised version with concrete bullet-point suggestions based on the weak versus strong comparison in the source file.

To generate a complete deliverable using chained skills:

```markdown
/write-prd

```

This command orchestrates multiple skill files—including `product-strategy`, `user-personas`, and `business-model`—and populates the final Product Requirements Document with realistic placeholder content from each skill's example section.

To query a specific skill for an example template:

```json
{
  "skill": "value-proposition",
  "prompt": "Give me a value-proposition example for a design-tool startup."
}

```

The response mirrors the **Canva** example found in [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md), providing a complete template for your specific use case.

## Key Files Containing Examples and Case Studies

The following skill files represent the core locations where the repository supplies real-world examples and case-study references:

- [`pm-toolkit/skills/review-resume/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/review-resume/SKILL.md) – Resume review workflow with weak versus strong summary examples
- [`pm-toolkit/skills/draft-nda/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/draft-nda/SKILL.md) – NDA drafting with example confidential-information clauses
- [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md) – Value-proposition template featuring a detailed Canva example
- [`pm-product-strategy/skills/startup-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md) – Business-model canvas references citing Google Maps, Airbnb, and Uber
- [`pm-go-to-market/skills/ideal-customer-profile/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/ideal-customer-profile/SKILL.md) – Guidance on selecting case studies for customer profiles
- [`pm-go-to-market/commands/battlecard.md`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/commands/battlecard.md) – Battle-card command templates suggesting customer story insertion
- [`pm-data-analytics/skills/sql-queries/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/skills/sql-queries/SKILL.md) – SQL query examples for schema-driven analysis
- [`pm-execution/skills/user-stories/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/user-stories/SKILL.md) – Sample user-story format with concrete implementation examples

## Summary

- The pm-skills repository structures every skill as a Markdown file containing embedded real-world examples and case studies.
- Examples cover input formats (like resume fragments), output templates (like Canva-style canvases), and external references (like Uber and Airbnb business models).
- Access examples through slash commands such as `/review-resume` and `/write-prd`, which process the built-in example blocks.
- Key files include [`pm-toolkit/skills/review-resume/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/review-resume/SKILL.md), [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md), and [`pm-go-to-market/skills/ideal-customer-profile/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/ideal-customer-profile/SKILL.md).

## Frequently Asked Questions

### What types of examples are included in pm-skills?

The repository includes three main types of examples: input format illustrations (such as resume fragments in `review-resume`), output templates (such as the Canva value-proposition canvas), and external case study references (such as Google Maps and Uber business model analyses in the startup canvas skill).

### How do I access case studies in the pm-skills repository?

You can access case studies by invoking slash commands like `/review-resume` or `/write-prd`, which read the example blocks from the skill files. Alternatively, you can directly examine the Markdown files in the `pm-product-strategy/skills/` and `pm-go-to-market/skills/` directories where case studies are explicitly referenced.

### Are the examples in pm-skills based on real companies?

Yes, many examples reference real companies including **Canva**, **Google Maps**, **Uber**, and **Airbnb**. These references appear in files like [`pm-product-strategy/skills/startup-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md) and [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md) to provide concrete, real-world context for product management frameworks.

### Can I use pm-skills examples for commercial product management work?

Yes, the examples are designed to be used in real product management workflows. The SQL queries in [`pm-data-analytics/skills/sql-queries/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/skills/sql-queries/SKILL.md), NDA clauses in [`pm-toolkit/skills/draft-nda/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/draft-nda/SKILL.md), and user story templates in [`pm-execution/skills/user-stories/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/user-stories/SKILL.md) are all provided as practical, production-ready starting points for commercial projects.