# How 9 PM Skills Plugins Organize Into Product Management Domains > Learn how the 9 PM Skills plugins organize into key product management domains like discovery, strategy, execution, and more. Understand your PM toolkit better. - Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills) - Tags: architecture - Published: 2026-06-24 --- **The nine PM Skills plugins organize into distinct product management domains spanning discovery, strategy, execution, market research, data analytics, go-to-market, marketing growth, utilities, and AI shipping compliance.** The **phuryn/pm-skills** repository delivers a comprehensive product management "operating system" through nine specialized Claude plugins. Each plugin concentrates on a specific PM domain, allowing teams to load targeted capabilities for precise workflow stages. Understanding how these plugins organize into PM domains enables you to activate only the tools needed for your current product lifecycle phase. ## The Nine PM Domain Plugins Each plugin manifests in its own folder with a [`plugin.json`](https://github.com/phuryn/pm-skills/blob/main/plugin.json) file at `pm-/.claude-plugin/plugin.json` that registers domain-specific skills and slash commands. ### 1. Product Discovery and Ideation The `pm-product-discovery` plugin governs the **product discovery** domain. It generates skills for brainstorming ideas, mapping and prioritizing assumptions, building Opportunity-Solution Trees, scripting interviews, and creating metrics dashboards. The manifest resides at [`pm-product-discovery/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/.claude-plugin/plugin.json). ### 2. Product Strategy The `pm-product-strategy` plugin handles **product strategy** formulation. It produces Vision documents, Product-Strategy Canvases, Lean and Business Model Canvases, pricing strategies, and competitive analysis frameworks including SWOT, PESTLE, Porter’s Five Forces, and the Ansoff Matrix. Configuration lives at [`pm-product-strategy/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/.claude-plugin/plugin.json). ### 3. Execution and Delivery The `pm-execution` plugin manages **execution and delivery** workflows. It creates PRDs, OKRs, outcome-focused roadmaps, sprint plans, retrospectives, release notes, pre-mortems, stakeholder maps, and user stories, plus maintains a reference of prioritization frameworks. The manifest is located at [`pm-execution/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-execution/.claude-plugin/plugin.json). ### 4. Market Research The `pm-market-research` plugin specializes in **market research**. It builds user personas, segments audiences, draws journey maps, sizes markets, analyzes competitors, and runs sentiment analysis on feedback. Find its configuration at [`pm-market-research/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/.claude-plugin/plugin.json). ### 5. Data Analytics The `pm-data-analytics` plugin focuses on **data analytics**. It generates SQL queries, performs cohort analysis, and evaluates A/B tests. The plugin registers through [`pm-data-analytics/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/.claude-plugin/plugin.json). ### 6. Go-to-Market The `pm-go-to-market` plugin drives **go-to-market (GTM)** planning. It defines beachhead segments, ideal customer profiles (ICPs), messaging frameworks, growth loops, GTM motions, and battle cards. See [`pm-go-to-market/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/.claude-plugin/plugin.json). ### 7. Marketing and Growth The `pm-marketing-growth` plugin covers **marketing and growth** initiatives. It generates marketing ideas, positioning statements, value propositions, product naming options, and North Star metric definitions. Its manifest sits at [`pm-marketing-growth/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/.claude-plugin/plugin.json). ### 8. Utility Toolkit The `pm-toolkit` plugin provides **utility** functions for professional tasks. It handles resume reviews, NDA drafting, privacy policy creation, and grammar checking. The configuration is at [`pm-toolkit/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/.claude-plugin/plugin.json). ### 9. AI Shipping Compliance The `pm-ai-shipping` plugin ensures **AI shipping compliance**. It documents AI-built applications, compares intended versus implemented behavior, and runs static security and performance audits. The manifest is at [`pm-ai-shipping/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-ai-shipping/.claude-plugin/plugin.json). ## PM Lifecycle Integration The plugins align sequentially with the classic product management workflow. **Discovery** (`pm-product-discovery`) surfaces ideas and risky assumptions first. **Strategy** (`pm-product-strategy`) converts validated assumptions into vision and business models. **Execution** (`pm-execution`) delivers the artifacts needed to ship, including PRDs and roadmaps. **Market and Data** (`pm-market-research` and `pm-data-analytics`) supply insights that inform prioritization. **Go-to-Market and Growth** (`pm-go-to-market` and `pm-marketing-growth`) drive launch plans and scaling mechanisms. Finally, **Tooling** (`pm-toolkit`) and **Compliance** (`pm-ai-shipping`) support professional operations and security validation. ## Installing and Using the Plugins Install the entire marketplace or individual plugins via the Claude Code CLI. Install the complete PM Skills marketplace: ```bash claude plugin marketplace add phuryn/pm-skills ``` Install individual domain plugins: ```bash claude plugin install pm-toolkit@pm-skills claude plugin install pm-product-strategy@pm-skills claude plugin install pm-product-discovery@pm-skills claude plugin install pm-market-research@pm-skills claude plugin install pm-data-analytics@pm-skills claude plugin install pm-marketing-growth@pm-skills claude plugin install pm-go-to-market@pm-skills claude plugin install pm-execution@pm-skills claude plugin install pm-ai-shipping@pm-skills ``` Run domain-specific slash commands after installation: ```bash # Full discovery workflow /discover "AI-powered note-taking extension for Chrome" # Build a GTM launch plan /plan-launch "AI-powered note-taking extension for Chrome" # Run AI shipping compliance check /ship-check "note-taking-extension-repo" ``` Query skills directly through natural language: ``` What are the riskiest assumptions for an AI-powered note-taking extension? ``` ## Summary - The **phuryn/pm-skills** repository contains nine Claude plugins, each targeting a distinct product management domain. - Domain coverage spans **discovery**, **strategy**, **execution**, **market research**, **data analytics**, **go-to-market**, **marketing growth**, **utilities**, and **AI compliance**. - Each plugin registers via `pm-/.claude-plugin/plugin.json`, containing skills and slash commands relevant to its domain. - Install the full marketplace with `claude plugin marketplace add phuryn/pm-skills` or select individual plugins for specific workflow stages. - Use commands like `/discover`, `/plan-launch`, and `/ship-check` to invoke domain-specific capabilities. ## Frequently Asked Questions ### How do I install only specific PM domains instead of all nine plugins? Install individual plugins by targeting the specific domain name with the `@pm-skills` suffix. For example, run `claude plugin install pm-product-discovery@pm-skills` to load only the discovery capabilities, or `claude plugin install pm-execution@pm-skills` for delivery-focused tools. This modular approach keeps your Claude environment lightweight when you only need skills for a particular phase of the product lifecycle. ### What distinguishes the go-to-market plugin from the marketing-growth plugin? The `pm-go-to-market` plugin focuses on **launch strategy**, defining beachhead segments, ICPs, messaging, and initial GTM motions. The `pm-marketing-growth` plugin handles **ongoing growth mechanics**, including positioning refinement, value propositions, and North Star metric definition. While GTM establishes the beachhead, marketing-growth sustains and scales the product after launch. ### How does the pm-ai-shipping plugin ensure compliance? The `pm-ai-shipping` plugin documents AI-built applications, compares intended versus implemented behavior to detect drift, and runs static security and performance audits. These capabilities ensure that AI-generated code meets security standards and performs as specified before production deployment, addressing compliance requirements for AI-shipping workflows. ### Can these plugins be used outside of Claude Code? Yes, the plugins function with any AI assistant compatible with the Claude plugin specification. Each [`plugin.json`](https://github.com/phuryn/pm-skills/blob/main/plugin.json) manifest registers skills and commands that compatible assistants can parse and execute. The [`README.md`](https://github.com/phuryn/pm-skills/blob/main/README.md) in the phuryn/pm-skills repository serves as the central catalog for manual reference even when using non-Claude environments.