# pm-product-strategy Plugin: Complete Skills and Commands Reference > Explore the pm-product-strategy plugin's 12 AI skills and 5 slash commands for product management frameworks like Business Model Canvas and PESTLE analysis. - Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills) - Tags: api-reference - Published: 2026-06-29 --- **The pm-product-strategy plugin provides 12 AI-driven skills and 5 slash commands for strategic product management, covering frameworks from Business Model Canvas to PESTLE analysis.** The phuryn/pm-skills repository maintains the pm-product-strategy plugin, a collection of structured prompt templates designed for Claude AI that help product managers generate strategic frameworks and competitive analyses. Each skill resides in its own [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file under `pm-product-strategy/skills/`, while executable commands are defined as Markdown files in `pm-product-strategy/commands/`. ## Skills in the pm-product-strategy Plugin The plugin defines 12 distinct skills, each specializing in a specific strategic framework or analysis type. ### Strategic Analysis Frameworks **ansoff-matrix** – Generates an Ansoff Matrix mapping growth strategies across market penetration, market development, product development, and diversification. Source: [`pm-product-strategy/skills/ansoff-matrix/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/ansoff-matrix/SKILL.md). **swot-analysis** – Performs a detailed SWOT analysis (strengths, weaknesses, opportunities, threats) with actionable recommendations. Source: [`pm-product-strategy/skills/swot-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/swot-analysis/SKILL.md). **pestle-analysis** – Evaluates Political, Economic, Social, Technological, Legal, and Environmental factors. Source: [`pm-product-strategy/skills/pestle-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pestle-analysis/SKILL.md). **porters-five-forces** – Assesses competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Source: [`pm-product-strategy/skills/porters-five-forces/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/porters-five-forces/SKILL.md). ### Business Model Development **business-model** – Produces a complete nine-block Business Model Canvas. Source: [`pm-product-strategy/skills/business-model/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/business-model/SKILL.md). **lean-canvas** – Generates a Lean Canvas covering problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Source: [`pm-product-strategy/skills/lean-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/lean-canvas/SKILL.md). **startup-canvas** – Creates a hybrid canvas merging Product Strategy with Business Model elements including cost structure and revenue streams. Source: [`pm-product-strategy/skills/startup-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md). ### Product Definition and Vision **product-strategy** – Develops a comprehensive nine-section Product Strategy Canvas encompassing vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Source: [`pm-product-strategy/skills/product-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-strategy/SKILL.md). **product-vision** – Crafts inspiring, achievable, and emotional product vision statements. Source: [`pm-product-strategy/skills/product-vision/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-vision/SKILL.md). **value-proposition** – Generates six-part JTBD-style value propositions (Who, Why, What before, How, What after, Alternatives). Source: [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md). ### Monetization and Pricing **pricing-strategy** – Designs pricing models, performs competitive analysis, estimates willingness-to-pay, and suggests price-elasticity experiments. Source: [`pm-product-strategy/skills/pricing-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pricing-strategy/SKILL.md). **monetization-strategy** – Brainstorms 3-5 monetization strategies with audience fit analysis, risk assessment, and validation experiments. Source: [`pm-product-strategy/skills/monetization-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/monetization-strategy/SKILL.md). ## Commands in the pm-product-strategy Plugin The plugin exposes 5 slash commands that map to combinations of skills. Each command is defined in a Markdown file under `pm-product-strategy/commands/`. **/pm-product-strategy:market-scan** – Executes a comprehensive macro-environment scan by running SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix analyses simultaneously. Defined in [`pm-product-strategy/commands/market-scan.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/market-scan.md). **/pm-product-strategy:strategy** – Generates a full product strategy using the nine-section Product Strategy Canvas. Defined in [`pm-product-strategy/commands/strategy.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/strategy.md). **/pm-product-strategy:business-model** – Explores business models using Lean Canvas, Business Model Canvas, Startup Canvas, or Value Proposition frameworks. Defined in [`pm-product-strategy/commands/business-model.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/business-model.md). **/pm-product-strategy:pricing** – Designs complete pricing strategies including model selection, competitive benchmarking, and experimentation plans. Defined in [`pm-product-strategy/commands/pricing.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/pricing.md). **/pm-product-strategy:value-proposition** – Creates JTBD-style value propositions using the six-part template. Defined in [`pm-product-strategy/commands/value-proposition.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/value-proposition.md). ## Usage Examples Invoke commands using the slash syntax in Claude AI. The plugin processes the command and returns structured strategic outputs. ### Running a Market Scan ```markdown /pm-product-strategy:market-scan ``` This command executes four concurrent analyses: - SWOT analysis (strengths, weaknesses, opportunities, threats) - PESTLE analysis (political-economic-social-tech-legal-environmental) - Porter's Five Forces evaluation - Ansoff Matrix mapping growth options ### Creating a Product Strategy ```markdown /pm-product-strategy:strategy ``` Returns a nine-section Product Strategy Canvas covering vision, target segments, cost structure, value proposition, trade-offs, metrics, growth levers, capabilities, and defensibility. ### Designing Pricing Strategy ```markdown /pm-product-strategy:pricing ``` Outputs include: - Recommended pricing model (subscription, tiered, usage-based) - Competitive pricing benchmark table - Estimated willingness-to-pay range - Suggested pricing experiments (A/B test plan) ### Drafting a Value Proposition ```markdown /pm-product-strategy:value-proposition ``` Produces a structured JTBD output: - **Who:** Target customer segment - **Why:** Motivation and pain points - **What before:** Current state and limitations - **How:** Your solution mechanism - **What after:** Future improved state - **Alternatives:** Competitive solutions considered ## Key Source Files The pm-product-strategy plugin structure follows this organization: - [`pm-product-strategy/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/README.md) – Master manifest listing all 12 skills and 5 commands - `pm-product-strategy/skills/*/SKILL.md` – Individual skill definitions (e.g., [`pm-product-strategy/skills/pricing-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pricing-strategy/SKILL.md)) - `pm-product-strategy/commands/*.md` – Command mappings (e.g., [`pm-product-strategy/commands/pricing.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/pricing.md)) - [`.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/.claude-plugin/plugin.json) – Runtime manifest for Claude AI loading ## Summary - The **pm-product-strategy plugin** from phuryn/pm-skills provides 12 specialized skills for strategic product management - Skills cover strategic frameworks (SWOT, PESTLE, Porter's, Ansoff), business models (Canvas variants), product vision, and monetization - Five slash commands (`/pm-product-strategy:*`) provide CLI-style access to combined skill executions - Each skill is defined in its own [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file under `pm-product-strategy/skills/` - Commands are defined in `pm-product-strategy/commands/` and map to one or more underlying skills ## Frequently Asked Questions ### How do I install the pm-product-strategy plugin? The plugin installs via the Claude AI plugin system. Place the repository in your Claude plugins directory or load it through the Claude interface, which reads the [`.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/.claude-plugin/plugin.json) manifest to register the available commands and skills. ### Can I use individual skills without the slash commands? Yes. Each skill is independently accessible through its [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file in `pm-product-strategy/skills//SKILL.md`. You can reference these prompt templates directly in Claude conversations or integrate them into custom workflows outside the slash command structure. ### What is the difference between the Business Model Canvas and Lean Canvas skills? The **business-model** skill generates a comprehensive nine-block Business Model Canvas suitable for established businesses, while the **lean-canvas** skill produces a problem-focused Lean Canvas optimized for startups and early-stage ventures, emphasizing metrics, unfair advantage, and customer segments. ### Which command should I use for competitive analysis? Use `/pm-product-strategy:market-scan` for comprehensive competitive and environmental analysis. This command bundles Porter's Five Forces (industry competition), SWOT (internal/external factors), PESTLE (macro-environment), and Ansoff Matrix (growth strategies) into a single execution.