# Using PM Skills for Market Research and Analysis: A Complete Guide > Leverage PM skills for AI-powered market research and analysis. Automate user segmentation, market sizing, and competitive analysis with Claude slash commands and the pm-market-research plugin. - Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills) - Tags: how-to-guide - Published: 2026-07-02 --- **PM Skills enables AI-powered market research by combining modular Markdown-based skills with Claude slash commands to automate user segmentation, market sizing, and competitive analysis through the `pm-market-research` plugin.** The `phuryn/pm-skills` repository provides an AI-native marketplace where product managers transform raw research inputs into structured deliverables. By installing the `pm-market-research` plugin, teams can execute comprehensive market research workflows using reusable frameworks and end-to-end commands that process interview transcripts, survey data, and competitive intelligence into actionable insights. ## The Three-Layer Architecture PM Skills organizes its market research capabilities into three distinct layers that work together to process data and generate reports. ### Skills Layer **Skills** are Markdown-based specifications that encode product management frameworks. Each skill defines its purpose, input arguments, step-by-step analysis logic, and output structure. For market research, key skills include: - **user-segmentation** – Defined in [`pm-market-research/skills/user-segmentation/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/user-segmentation/SKILL.md), this skill outlines the workflow for creating behavioral segments. - **market-sizing** – Located at [`pm-market-research/skills/market-sizing/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/market-sizing/SKILL.md), this skill provides methodology for TAM/SAM/SOM estimation. - **user-personas**, **market-segments**, and **customer-journey-map** – Additional skills that handle persona creation and journey mapping. ### Commands Layer **Commands** are Claude-specific slash commands that chain one or more skills into complete workflows. When invoked, Claude automatically loads the referenced skills, prompts for required data, executes the skill logic (including optional web searches), and returns structured markdown reports. Key market research commands include: - `/research-users` – Orchestrates persona creation, segmentation, and journey mapping. - `/market-sizing` – Estimates market size using the TAM/SAM/SOM framework. - `/competitive-analysis` – Generates comparative matrices of competitor strengths and weaknesses. ### Plugins Layer **Plugins** package related skills and commands into installable units. The `pm-market-research` plugin registers its capabilities through the manifest at [`pm-market-research/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/.claude-plugin/plugin.json), making all contained skills and commands available to any Claude-compatible assistant upon installation. ## Running Market Research Workflows The following examples demonstrate how to execute specific market research tasks using PM Skills commands. ### Synthesizing User Research To generate personas and behavioral segments from raw interview data, invoke the `/research-users` command: ```markdown /research-users We have 200 interview transcripts from users of our new B2B project-management tool. ``` This command executes a five-step workflow defined in [`pm-market-research/commands/research-users.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/commands/research-users.md): 1. Prompts for the data source (the transcripts). 2. Calls the **user-personas** skill to generate 3–4 distinct personas. 3. Invokes the **user-segmentation** and **market-segments** skills to build behavioral segments. 4. Executes the **customer-journey-map** skill to produce a stage-by-stage journey map. 5. Returns a comprehensive markdown report following the template defined in the command file. ### Estimating Market Size For TAM/SAM/SOM calculations, use the `/market-sizing` command: ```markdown /market-sizing Estimate TAM/SAM/SOM for a cloud-based time-tracking app targeting US SMBs. ``` Claude loads the **market-sizing** skill from [`pm-market-research/skills/market-sizing/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/market-sizing/SKILL.md), suggests web searches for recent industry reports (e.g., Gartner, Statista), and produces a structured table containing TAM, SAM, and SOM values with underlying assumptions and growth projections. ### Analyzing Competitors To perform competitive analysis, invoke: ```markdown /competitive-analysis Analyze Figma, Sketch, and Adobe XD for enterprise design-tool market. ``` This command utilizes the **competitor-analysis** skill to return a comparative matrix detailing strengths, weaknesses, and differentiation opportunities for each competitor. ## Core Implementation Files The market research functionality relies on specific files that define skills, commands, and plugin registration: - **[`pm-market-research/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/.claude-plugin/plugin.json)** – The plugin manifest that registers skills and commands with Claude. - **[`pm-market-research/skills/user-segmentation/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/user-segmentation/SKILL.md)** – Defines the segmentation workflow and output schema. - **[`pm-market-research/skills/market-sizing/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/market-sizing/SKILL.md)** – Contains TAM/SAM/SOM methodology and best-practice notes. - **[`pm-market-research/commands/research-users.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/commands/research-users.md)** – Orchestrates multiple skills into a unified user research report. - **[`pm-market-research/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/README.md)** – Documents available market-research skills and commands. These Markdown-based definitions make the framework self-documenting and easily extensible, as each skill contains its own purpose, inputs, and expected outputs within its specification file. ## Summary - **PM Skills** provides an AI-powered marketplace for product management frameworks through the `phuryn/pm-skills` repository. - The **three-layer architecture** (Skills, Commands, Plugins) enables modular, reusable market research workflows. - **Slash commands** like `/research-users`, `/market-sizing`, and `/competitive-analysis` automate complex analyses by chaining multiple skills. - **Self-contained Markdown skills** in paths like [`pm-market-research/skills/user-segmentation/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/user-segmentation/SKILL.md) define input schemas, analysis steps, and output formats. - The system generates **structured deliverables** including personas, behavioral segments, customer journey maps, and market size estimates from unstructured raw data. ## Frequently Asked Questions ### How do I install the PM Skills market research plugin? Install the `pm-market-research` plugin through your Claude-compatible assistant's plugin manager. Once installed, the plugin manifest at [`pm-market-research/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/.claude-plugin/plugin.json) automatically registers all available skills and commands, making them accessible via slash commands without additional configuration. ### What types of raw data can I input for user research analysis? PM Skills accepts various unstructured data sources including interview transcripts, survey CSVs, product descriptions, and customer feedback notes. When you invoke `/research-users`, Claude prompts for the specific data source and processes it through the **user-personas**, **user-segmentation**, and **customer-journey-map** skills to produce structured outputs. ### Can I use individual skills without running complete commands? Yes. Because each skill is self-contained in its own Markdown file (such as [`pm-market-research/skills/market-sizing/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/market-sizing/SKILL.md)), you can invoke specific skills directly from custom prompts or other plugins. This modularity allows you to use only the **market-sizing** skill for TAM calculations or the **competitor-analysis** skill for standalone competitive intelligence, without executing the full command workflow. ### How does PM Skills ensure market data is current? The framework supports optional web searches during skill execution. When running commands like `/market-sizing`, Claude can search for recent industry reports from sources like Gartner or Statista to populate current market figures, ensuring that TAM/SAM/SOM estimates and competitive analyses reflect the latest available data rather than static training data.