# What Are the 9 Plugins in PM‑Skills? Complete Product Management Toolkit

> Explore the 9 essential PM-Skills plugins for product discovery, strategy, market research, and more. Enhance your product management toolkit today.

- Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills)
- Tags: overview
- Published: 2026-06-29

---

**The pm-skills repository bundles nine independent Claude plugins covering product discovery, strategy, execution, market research, data analytics, go-to-market, marketing-growth, toolkit utilities, and AI-shipping documentation.**

The **pm-skills** project by `phuryn/pm-skills` is a comprehensive marketplace of Claude plugins designed for product managers. These **9 plugins in pm-skills** map to distinct domains of the product lifecycle, from initial ideation and market research to launch execution and AI-code auditing.

## The 9 PM‑Skills Plugins Explained

Each plugin is a self-contained folder under the repository root that follows the Claude plugin layout, containing `skills/` and `commands/` directories. When added via the [`/.claude-plugin/marketplace.json`](https://github.com/phuryn/pm-skills/blob/main//.claude-plugin/marketplace.json) registry, they integrate seamlessly with Claude Code or any compatible CLI.

### pm-product-discovery

This plugin covers ideation, experiments, assumption testing, opportunity-solution trees, interview scripts, and metrics dashboards. It contains **13 skills** and **5 commands**.

Key source files include [`pm-product-discovery/skills/brainstorm-ideas-existing/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/skills/brainstorm-ideas-existing/SKILL.md) and the command definition at [`pm-product-discovery/commands/discover.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-discovery/commands/discover.md).

### pm-product-strategy

Handles vision, business models, pricing, and competitive landscape analysis. This plugin provides **12 skills** and **5 commands**.

Reference [`pm-product-strategy/skills/product-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-strategy/SKILL.md) for strategic frameworks or invoke the command via [`pm-product-strategy/commands/strategy.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/strategy.md).

### pm-execution

Manages PRDs, OKRs, roadmaps, sprints, retros, release notes, stakeholder maps, and test-scenario generation. This is the largest plugin with **16 skills** and **11 commands**.

Key files include [`pm-execution/skills/create-prd/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-execution/skills/create-prd/SKILL.md) and the `/write-prd` command defined in [`pm-execution/commands/write-prd.md`](https://github.com/phuryn/pm-skills/blob/main/pm-execution/commands/write-prd.md).

### pm-market-research

Focuses on personas, segmentation, journey maps, market sizing, competitor analysis, and sentiment analysis. Contains **7 skills** and **3 commands**.

Explore [`pm-market-research/skills/user-personas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/skills/user-personas/SKILL.md) or trigger research via [`pm-market-research/commands/research-users.md`](https://github.com/phuryn/pm-skills/blob/main/pm-market-research/commands/research-users.md).

### pm-data-analytics

Provides SQL generation, cohort analysis, and A/B-test analysis. Contains **3 skills** and **3 commands**.

The `sql-queries` skill lives at [`pm-data-analytics/skills/sql-queries/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/skills/sql-queries/SKILL.md), while the command interface is at [`pm-data-analytics/commands/write-query.md`](https://github.com/phuryn/pm-skills/blob/main/pm-data-analytics/commands/write-query.md).

### pm-go-to-market

Covers beachhead segments, ideal-customer profiles, messaging, growth loops, GTM motions, and competitive battlecards. Contains **6 skills** and **3 commands**.

Key files include [`pm-go-to-market/skills/gtm-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/skills/gtm-strategy/SKILL.md) and the launch planner at [`pm-go-to-market/commands/plan-launch.md`](https://github.com/phuryn/pm-skills/blob/main/pm-go-to-market/commands/plan-launch.md).

### pm-marketing-growth

Includes marketing ideas, positioning, value-prop statements, product naming, and North-Star metrics. Contains **5 skills** and **2 commands**.

Reference [`pm-marketing-growth/skills/product-name/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/skills/product-name/SKILL.md) or the marketing command at [`pm-marketing-growth/commands/market-product.md`](https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/commands/market-product.md).

### pm-toolkit

Utility functions for resume review, NDA drafting, privacy-policy generation, and grammar-checking. Contains **4 skills** and **5 commands**.

Key files include [`pm-toolkit/skills/review-resume/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/skills/review-resume/SKILL.md) and [`pm-toolkit/commands/review-resume.md`](https://github.com/phuryn/pm-skills/blob/main/pm-toolkit/commands/review-resume.md).

### pm-ai-shipping

Documentation and audit kit for AI-built code, including artifact docs, intent-vs-implementation checks, static security and performance audits, and test-coverage mapping. Contains **2 skills** and **5 commands**.

Explore [`pm-ai-shipping/skills/shipping-artifacts/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-ai-shipping/skills/shipping-artifacts/SKILL.md) or run audits via [`pm-ai-shipping/commands/ship-check.md`](https://github.com/phuryn/pm-skills/blob/main/pm-ai-shipping/commands/ship-check.md).

## Plugin Architecture and File Structure

The **pm-skills** repository organizes these plugins as **self-contained folders** under the root directory. Each plugin follows the standard Claude plugin layout:

```

pm-<domain>/
├─ skills/               # Markdown files describing individual skills (SKILL.md)

├─ commands/             # Markdown files describing slash-commands (e.g., /discover.md)

└─ README.md             # Optional high-level description

```

When installed, Claude Code reads the `skills/` and `commands/` files to register them automatically. **Skills** are loaded on-demand when the model's context matches a skill name, while **commands** are user-triggered via slash (`/`) and internally invoke one or more skills to form end-to-end workflows.

The central registry at [`/.claude-plugin/marketplace.json`](https://github.com/phuryn/pm-skills/blob/main//.claude-plugin/marketplace.json) lists all nine plugins, enabling a single "add marketplace" step that pulls the entire collection.

## Installing and Using the Plugins

You can install the entire marketplace or individual plugins depending on your needs.

### Install the Full Marketplace

Via the Claude Cowork UI:

```text
Open Customize → Browse plugins → Personal → +
Select Add marketplace from GitHub
Enter: phuryn/pm-skills

```

Via CLI:

```bash
claude plugin marketplace add phuryn/pm-skills

```

### Install a Single Plugin

```bash
claude plugin install pm-product-discovery@pm-skills

```

### Invoking Skills and Commands

To use a **skill** directly, mention it in your prompt. Claude loads the skill automatically from the relevant plugin folder.

To run a **command**, use the slash syntax:

```text
/plan-launch AI-code-review tool targeting mid-size engineering teams

```

This command from **pm-go-to-market** internally calls the `beachhead-segment`, `ideal-customer-profile`, `gtm-strategy`, and `growth-loops` skills to generate a complete GTM plan with messaging and launch timelines.

For data analysis, use:

```text
/write-query Show me monthly active users by country for Q4 2025 (BigQuery)

```

This triggers the `sql-queries` skill in **pm-data-analytics**, returning a ready-to-run SQL statement.

## Summary

- The **pm-skills** project contains **9 plugins** covering the full product management lifecycle: discovery, strategy, execution, market research, data analytics, go-to-market, marketing-growth, toolkit, and AI-shipping.
- Each plugin is a self-contained folder with `skills/` and `commands/` subdirectories, located at paths like `pm-product-discovery/` and `pm-execution/`.
- Install all nine via the [`/.claude-plugin/marketplace.json`](https://github.com/phuryn/pm-skills/blob/main//.claude-plugin/marketplace.json) file using `claude plugin marketplace add phuryn/pm-skills`, or install individual plugins selectively.
- **Skills** provide structured knowledge (e.g., `create-prd`, `sql-queries`) while **commands** trigger multi-step workflows (e.g., `/plan-launch`, `/write-prd`).

## Frequently Asked Questions

### How do I install only specific plugins from the pm-skills project?

You can install individual plugins without adding the entire marketplace. First add the marketplace source with `claude plugin marketplace add phuryn/pm-skills`, then install specific plugins using `claude plugin install pm-data-analytics@pm-skills` or `claude plugin install pm-product-discovery@pm-skills`. This allows you to keep your Claude environment lightweight while accessing only the domains you need.

### What is the difference between skills and commands in pm-skills plugins?

**Skills** are always-available knowledge modules stored in [`skills/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/skills/SKILL.md) files that Claude loads on-demand when your context matches the skill name. **Commands** are user-triggered workflows invoked via slash syntax (like `/discover` or `/plan-launch`) that live in `commands/` markdown files and typically orchestrate multiple skills to complete complex tasks.

### Where are the plugin files located in the repository?

Each plugin resides in its own folder at the repository root (e.g., `pm-execution/`, `pm-data-analytics/`, `pm-ai-shipping/`). Inside each folder, you'll find a `skills/` directory containing individual skill definitions and a `commands/` directory containing slash-command definitions. The registry of all nine plugins is defined in [`/.claude-plugin/marketplace.json`](https://github.com/phuryn/pm-skills/blob/main//.claude-plugin/marketplace.json).

### Can I use pm-skills plugins with any Claude-compatible CLI?

Yes, the plugins follow the standard Claude plugin layout and are compatible with any CLI that supports the Claude plugin specification, including Claude Code and Claude Cowork. When you add the marketplace via `phuryn/pm-skills`, all nine plugins become available through the standard plugin interface regardless of which compatible client you use.