# What Frameworks Are Included in the pm-product-strategy Plugin? A Complete Guide > Discover the 12 frameworks in the pm-product-strategy plugin including vision, business model canvas, SWOT, PESTLE, Ansoff, and Porter's Five Forces. Access them via skills or CLI. - Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills) - Tags: how-to-guide - Published: 2026-07-09 --- **TLDR:** The pm-product-strategy plugin bundles 12 production-ready frameworks covering vision statements, canvas-based business models (Business Model, Lean, Startup), strategic analysis tools (SWOT, PESTLE, Ansoff, Porter's Five Forces), and revenue optimization modules, all accessible via individual skills or combined CLI commands. The **phuryn/pm-skills** repository provides a curated ecosystem of Claude plugins for product management workflows. The **pm-product-strategy** plugin serves as the central strategic toolkit, encapsulating industry-standard frameworks as executable skills. Understanding what frameworks are included in the pm-product-strategy plugin enables teams to generate structured strategic outputs—from vision statements to competitive analyses—directly within their development environment. ## Vision and Business Model Canvas Frameworks The plugin includes five canvas-based frameworks that map the strategic landscape from high-level vision to operational business models. ### Product Vision The `product-vision` skill generates inspiring, achievable, and emotionally resonant vision statements. This framework ensures alignment between customer needs and long-term product direction. ### Product Strategy Canvas Accessible via the `product-strategy` skill, this framework produces a nine-section canvas covering vision, target segments, cost structure, value propositions, strategic trade-offs, metrics, growth vectors, capabilities, and defensibility. ### Business Model Canvas The `business-model` skill implements the classic Osterwalder canvas, delivering all nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. ### Lean Canvas The `lean-canvas` skill adapts the Business Model Canvas for startups, focusing on problem-solution fit with sections for problem, solution, metrics, cost structure, unique value proposition, unfair advantage, channels, segments, and revenue streams. ### Startup Canvas The `startup-canvas` skill merges the Product Strategy Canvas with the Business Model Canvas, specifically emphasizing cost structure and revenue streams for early-stage ventures. ## Value Proposition and Strategic Analysis Beyond business modeling, the plugin provides frameworks for deep market understanding and competitive positioning. ### Value-Proposition (JTBD) The `value-proposition` skill applies the Jobs-to-Be-Done methodology, generating a six-part template covering Who, Why, What before, How, What after, and Alternatives. This ensures product features map directly to customer progress. ### SWOT Analysis The `swot-analysis` skill produces structured Strengths, Weaknesses, Opportunities, and Threats assessments with actionable recommendations for strategic positioning. ### PESTLE Analysis The `pestle-analysis` skill evaluates macro-environmental factors across Political, Economic, Social, Technological, Legal, and Environmental dimensions. ### Ansoff Matrix The `ansoff-matrix` skill maps growth strategies across four quadrants: market penetration, market development, product development, and diversification. ### Porter's Five Forces The `porters-five-forces` skill assesses competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants to determine industry attractiveness. ## Pricing and Monetization Frameworks The plugin completes the strategic stack with dedicated revenue frameworks. ### Pricing Strategy The `pricing-strategy` skill delivers comprehensive pricing design, including model selection, competitive analysis, willingness-to-pay estimation, and price elasticity considerations. ### Monetization Strategy The `monetization-strategy` skill brainstorms three to five monetization approaches, complete with audience fit analysis, risk assessment, and validation experiments. ## How to Access Frameworks via CLI Each framework maps to a specific skill in the `pm-product-strategy` plugin. You can invoke them individually or use combined commands that bundle multiple frameworks. Install the plugin first: ```bash claude plugin install pm-product-strategy@pm-skills ``` Generate a Product Vision: ```bash claude /pm-product-strategy:vision \ "We want to help remote workers stay productive while traveling." ``` Build a Business Model Canvas: ```bash claude /pm-product-strategy:business-model \ --title "Acme SaaS" \ --customer-segments "SMBs, Enterprises" ``` Run a comprehensive market scan combining SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix: ```bash claude /pm-product-strategy:market-scan \ "AI-powered personal finance manager" ``` Design a pricing strategy: ```bash claude /pm-product-strategy:pricing \ --product "Premium Analytics Suite" \ --competitors "Tableau, PowerBI" ``` Create a JTBD value proposition: ```bash claude /pm-product-strategy:value-proposition \ "Project managers need to track progress without manual updates." ``` ## Source Code Structure The framework definitions reside in specific files within the **phuryn/pm-skills** repository: - **[`pm-product-strategy/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/README.md)** — Master index listing all 12 skills and 5 combined commands with brief usage descriptions. - **[`pm-product-strategy/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/.claude-plugin/plugin.json)** — Plugin manifest registering the skill names with Claude. - **`pm-product-strategy/skills/[framework-name]/SKILL.md`** — Individual documentation for each framework (e.g., [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md)). According to the source code in [`pm-product-strategy/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/README.md), the skills are enumerated in the **Skills (12)** section, while the combined commands are documented in the **Commands (5)** section. ## Summary - The **pm-product-strategy** plugin provides **12 distinct frameworks** covering vision, canvases, strategic analysis, and pricing. - **Five canvas frameworks** include Product Vision, Product Strategy Canvas, Business Model Canvas, Lean Canvas, and Startup Canvas. - **Four strategic analysis tools** include SWOT, PESTLE, Ansoff Matrix, and Porter's Five Forces. - **Two revenue frameworks** handle Pricing Strategy and Monetization Strategy. - **One JTBD framework** manages Value Proposition design. - All frameworks are accessible via individual skills or combined CLI commands defined in [`pm-product-strategy/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/README.md). ## Frequently Asked Questions ### What is the difference between the Business Model Canvas and Lean Canvas skills? The **Business Model Canvas** (`business-model` skill) follows the traditional Osterwalder model focusing on customer segments, channels, and partnerships, while the **Lean Canvas** (`lean-canvas` skill) replaces those sections with problem-solution fit metrics, unfair advantage, and startup-specific viability factors designed for early-stage ventures. ### How do I run multiple frameworks simultaneously? Use the combined commands documented in [`pm-product-strategy/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/README.md). For example, the `market-scan` command automatically executes SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix analysis in a single invocation, generating coordinated strategic outputs. ### Where are the framework definitions stored? Each framework's detailed logic resides in its respective **SKILL.md** file under `pm-product-strategy/skills/[framework-name]/`, while the plugin manifest in [`pm-product-strategy/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/.claude-plugin/plugin.json) registers these skills with Claude's command system. ### Can I use the monetization framework separately from the business model canvas? Yes. Each framework operates as an independent skill. You can invoke `claude /pm-product-strategy:monetization-strategy` directly without generating a Business Model Canvas, allowing focused analysis on revenue models for existing products.