# Product Strategy Frameworks Available in PM Skills: The Complete Catalog > Explore twelve product strategy frameworks in PM Skills, accessible via reusable skill files and slash commands for seamless strategic planning. Elevate your product development. - Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills) - Tags: catalog - Published: 2026-06-20 --- **PM Skills ships twelve battle-tested product strategy frameworks through its dedicated `pm-product-strategy` plugin, exposing each model as both a reusable skill file and a convenient slash command for end-to-end strategic workflows.** The `phuryn/pm-skills` repository provides a dedicated `pm-product-strategy` plugin that bundles proven product strategy frameworks into interactive, markdown-based skills. These frameworks cover every phase of strategic planning—from initial vision crafting to competitive analysis and pricing optimization—and can be invoked directly as individual skills or through higher-level commands that chain multiple models together. ## Complete Catalog of Product Strategy Frameworks The plugin organizes twelve distinct frameworks into logical categories, each implemented as a standalone skill file in `pm-product-strategy/skills//SKILL.md`. ### Strategic Planning Canvases - **Product Strategy Canvas** – A 9-section framework covering vision, target market, positioning, and defensibility. Referenced in [`pm-product-strategy/skills/product-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-strategy/SKILL.md). - **Startup Canvas** – Combines the Product Strategy Canvas with the Business Model Canvas for early-stage ventures. Referenced in [`pm-product-strategy/skills/startup-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md). - **Lean Canvas** – The classic one-page lean startup model covering Problem, Solution, and Key Metrics. Referenced in [`pm-product-strategy/skills/lean-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/lean-canvas/SKILL.md). - **Business Model Canvas** – Full nine-building-block canvas including Value Props, Channels, and Revenue. Referenced in [`pm-product-strategy/skills/business-model/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/business-model/SKILL.md). ### Market & Competitive Analysis - **SWOT Analysis** – Structured Strength-Weakness-Opportunity-Threat assessment with actionable recommendations. Referenced in [`pm-product-strategy/skills/swot-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/swot-analysis/SKILL.md). - **PESTLE Analysis** – Macro-environment scan covering Political, Economic, Social, Technological, Legal, and Environmental factors. Referenced in [`pm-product-strategy/skills/pestle-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pestle-analysis/SKILL.md). - **Porter's Five Forces** – Competitive forces analysis examining Rivalry, Suppliers, Buyers, Substitutes, and New Entrants. Referenced in [`pm-product-strategy/skills/porters-five-forces/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/porters-five-forces/SKILL.md). ### Growth & Monetization - **Ansoff Matrix** – Growth strategy mapping across market-product dimensions (Market Penetration, Development, etc.). Referenced in [`pm-product-strategy/skills/ansoff-matrix/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/ansoff-matrix/SKILL.md). - **Monetization Strategy** – Generates 3-5 monetization ideas with validation experiments. Referenced in [`pm-product-strategy/skills/monetization-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/monetization-strategy/SKILL.md). - **Pricing Strategy** – Guides through pricing models, competitive analysis, willingness-to-pay, and elasticity. Referenced in [`pm-product-strategy/skills/pricing-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pricing-strategy/SKILL.md). ### Vision & Positioning - **Product Vision** – Templates for crafting inspiring, achievable, and emotionally resonant vision statements. Referenced in [`pm-product-strategy/skills/product-vision/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-vision/SKILL.md). - **Value Proposition** – A 6-part Jobs-to-Be-Done (JTBD) template covering Who, Why, What Before, How, What After, and Alternatives. Referenced in [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md). ## Two Ways to Access Frameworks According to the `phuryn/pm-skills` source code, the `pm-product-strategy` plugin exposes frameworks through **skills** (individual markdown files) and **commands** (orchestrated workflows). ### Using Skills Directly Skills are self-contained markdown files located in `pm-product-strategy/skills//SKILL.md`. Invoke them by name in compatible AI assistants or copy them to your local skills folder for custom implementations. ### Using Integrated Commands Commands chain multiple skills into end-to-end workflows and are defined in `pm-product-strategy/commands/`. Available commands include: - `/strategy` – Builds a full 9-section Product Strategy Canvas - `/value-proposition` – Walks through the 6-part JTBD template - `/pricing` – Guides pricing strategy development - `/market-scan` – Conducts environmental and competitive analysis ## Practical Implementation Examples The following examples demonstrate how to invoke these product strategy frameworks in Claude-compatible environments: ```markdown # Example 1 – Run a full product strategy canvas /strategy B2B project-management platform for remote agencies ``` ```markdown # Example 2 – Generate a value proposition for an AI writing assistant /value-proposition AI writing assistant for non-native English speakers ``` ```markdown # Example 3 – Conduct Porter's Five Forces analysis for a SaaS market /market-scan Conduct Porter's Five Forces for the project-management SaaS market ``` ```markdown # Example 4 – Build a Lean Canvas for a new marketplace startup /lean-canvas Marketplace for freelance designers – generate a lean canvas ``` For custom CLI integrations or local AI setups, import the raw skill files directly: ```bash # Copy all product strategy skills into a local skills folder for f in pm-product-strategy/skills/*; do cp "$f" .gemini/skills/; done ``` ## Key Source Files in the Repository Understanding the file structure helps when customizing or extending these frameworks: | Path | Description | |------|-------------| | [`pm-product-strategy/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/README.md) | Plugin overview and complete framework listing | | [`pm-product-strategy/skills/product-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-strategy/SKILL.md) | 9-section Product Strategy Canvas definition | | [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md) | JTBD-based value proposition template | | [`pm-product-strategy/skills/startup-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md) | Startup Canvas specifications | | [`pm-product-strategy/skills/lean-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/lean-canvas/SKILL.md) | Lean Canvas specifications | | [`pm-product-strategy/skills/business-model/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/business-model/SKILL.md) | Business Model Canvas specifications | | [`pm-product-strategy/skills/porters-five-forces/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/porters-five-forces/SKILL.md) | Porter's Five Forces model | | [`pm-product-strategy/skills/ansoff-matrix/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/ansoff-matrix/SKILL.md) | Ansoff Matrix framework | | [`pm-product-strategy/commands/strategy.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/strategy.md) | `/strategy` command implementation | | [`pm-product-strategy/commands/value-proposition.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/value-proposition.md) | `/value-proposition` command implementation | | [`pm-product-strategy/commands/pricing.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/commands/pricing.md) | `/pricing` command implementation | ## Summary - **Twelve frameworks** ship with the `pm-product-strategy` plugin in the `phuryn/pm-skills` repository, covering canvases, competitive analysis, growth strategies, and monetization. - Each framework exists as a **skill file** (markdown) in `pm-product-strategy/skills/` and can be accessed via **commands** in `pm-product-strategy/commands/` for orchestrated workflows. - **Key commands** include `/strategy`, `/value-proposition`, `/pricing`, and `/market-scan`, which automate multi-step strategic processes. - All skill files follow the pattern `pm-product-strategy/skills//SKILL.md`, making them portable across Claude Code, Claude Cowork, and custom CLI environments. ## Frequently Asked Questions ### How do I choose between the Product Strategy Canvas and the Startup Canvas? **Use the Product Strategy Canvas** when refining an existing product's strategic positioning across nine sections including vision, defensibility, and metrics. **Choose the Startup Canvas** for early-stage ventures that need to combine product strategy with business model validation on a single page. Both frameworks reside in `pm-product-strategy/skills/` and can be invoked via `/strategy` or `/startup-canvas` commands respectively. ### Can I use these frameworks outside of Claude Code? Yes. The frameworks are standard markdown files stored in `pm-product-strategy/skills/`. You can copy them into any AI assistant that supports skill files, such as Gemini, OpenCode, or custom OpenAI implementations. The bash snippet provided in the implementation examples shows how to batch-copy these files to your local skills directory. ### What is the difference between a skill and a command in PM Skills? A **skill** is a single markdown file (e.g., [`value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/value-proposition/SKILL.md)) containing a specific framework's methodology and prompts. A **command** is a higher-level orchestration file (e.g., [`commands/strategy.md`](https://github.com/phuryn/pm-skills/blob/main/commands/strategy.md)) that chains multiple skills together to execute complex workflows like building a complete strategic canvas from a single prompt. ### Which framework should I use for competitive analysis? For competitive analysis, use **Porter's Five Forces** ([`porters-five-forces/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/porters-five-forces/SKILL.md)) to assess industry structure and profitability, or **SWOT Analysis** ([`swot-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/swot-analysis/SKILL.md)) for internal capability assessment. For macro-environmental scanning, use **PESTLE Analysis** ([`pestle-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pestle-analysis/SKILL.md)). These can be invoked via the `/market-scan` command or accessed as individual skills.