# Product Strategy Skills in pm-product-strategy: Complete Inventory and Usage Guide > Discover 12 product strategy skills in pm-product-strategy, accessible via slash commands. Enhance your product management with these ready-to-use Markdown prompts for effective strategy development. - Repository: [Pawel Huryn/pm-skills](https://github.com/phuryn/pm-skills) - Tags: inventory-guide - Published: 2026-06-29 --- **The pm-product-strategy module offers 12 ready-to-use product strategy skills, each accessible via slash commands like `/strategy` and `/swot-analysis`, implemented as self-contained Markdown prompts under `pm-product-strategy/skills/`.** The `phuryn/pm-skills` repository provides a specialized toolkit for product managers through the `pm-product-strategy` package. These product strategy skills function as executable AI prompts that operate directly from your CLI or integrated chat interfaces, enabling rapid strategic analysis without switching contexts. ## Complete Inventory of Product Strategy Skills The `pm-product-strategy` module ships with **12 distinct skills**, each defined in a dedicated [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file and invocable through intuitive slash commands: - **Value Proposition** (`/value-proposition`): Constructs a 6-part JTBD (Jobs-to-be-Done) value proposition covering Who, Why, What Before, How, What After, and Alternatives. Source: [`pm-product-strategy/skills/value-proposition/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/value-proposition/SKILL.md). - **SWOT Analysis** (`/swot-analysis`): Generates a detailed SWOT matrix with actionable strategic recommendations. Source: [`pm-product-strategy/skills/swot-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/swot-analysis/SKILL.md). - **Startup Canvas** (`/startup-canvas`): Combines the 9-section Product Strategy Canvas with Business Model components (costs and revenue) tailored for early-stage products. Source: [`pm-product-strategy/skills/startup-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/startup-canvas/SKILL.md). - **Product Vision** (`/product-vision`): Crafts inspiring, achievable, and emotionally resonant vision statements. Source: [`pm-product-strategy/skills/product-vision/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-vision/SKILL.md). - **Product Strategy** (`/strategy`): Produces a full Product Strategy Canvas encompassing vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Source: [`pm-product-strategy/skills/product-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/product-strategy/SKILL.md). - **Pricing Strategy** (`/pricing-strategy`): Analyzes value delivery, selects appropriate pricing models, builds tiered structures, and suggests pricing experiments. Source: [`pm-product-strategy/skills/pricing-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pricing-strategy/SKILL.md). - **Porter's Five Forces** (`/porters-five-forces`): Evaluates industry structure through the classic five-force competitive framework. Source: [`pm-product-strategy/skills/porters-five-forces/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/porters-five-forces/SKILL.md). - **PESTLE Analysis** (`/pestle-analysis`): Surveys macro-environmental factors including Political, Economic, Social, Technological, Legal, and Environmental influences. Source: [`pm-product-strategy/skills/pestle-analysis/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/pestle-analysis/SKILL.md). - **Monetization Strategy** (`/monetization-strategy`): Maps revenue levers, pricing tactics, and monetization experiments. Source: [`pm-product-strategy/skills/monetization-strategy/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/monetization-strategy/SKILL.md). - **Lean Canvas** (`/lean-canvas`): Provides a lean-startup variation of the strategy canvas focusing on problem, solution, and key metrics. Source: [`pm-product-strategy/skills/lean-canvas/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/lean-canvas/SKILL.md). - **Business Model** (`/business-model`): Focuses specifically on cost structure and revenue streams separate from the strategic canvas. Source: [`pm-product-strategy/skills/business-model/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/business-model/SKILL.md). - **Ansoff Matrix** (`/ansoff-matrix`): Plots growth options across market penetration, product development, market development, and diversification. Source: [`pm-product-strategy/skills/ansoff-matrix/SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/skills/ansoff-matrix/SKILL.md). ## Architecture and File Organization Each product strategy skill follows a consistent three-layer architecture according to the source code in `phuryn/pm-skills`. ### Skill Definition Layer The core logic resides in [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) files located under `pm-product-strategy/skills//`. These files contain YAML front-matter with `name` and `description` fields for runtime discovery, metadata blocks for categorization, and instruction sets that guide the AI during execution. ### Command Wiring Layer Human-readable command definitions live in `pm-product-strategy/commands/.md`. These files expose the slash command syntax, argument hints, and usage workflows. The CLI or Claude plugin reads these command files to route requests to the appropriate skill. ### Plugin Registration Layer The [`.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/.claude-plugin/plugin.json) file registers all commands with Claude's plugin system, making them available as `/` commands in the UI. This manifest points to the command Markdown files and handles the integration layer. ## How to Invoke Product Strategy Skills Invoke any skill by typing the slash command followed by your product context. The runtime loads the corresponding [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md), injects your arguments into the `$ARGUMENTS` variable, and executes the AI prompt. ```bash # Generate a JTBD value proposition for an AI writing tool /value-proposition "AI writing tool for non-native English speakers" # Run competitive analysis using Porter's Five Forces /porters-five-forces "Cloud-based project management SaaS" # Create a complete strategic canvas for a marketplace MVP /strategy "Marketplace MVP connecting indie creators with micro-influencers" # Develop pricing tiers for an API product /pricing-strategy "Real-time image-recognition API for mobile apps" # Analyze macro-environmental factors for quantum computing /pestle-analysis "Quantum-computing hardware SaaS service" # Conduct SWOT analysis for analytics platform /swot-analysis "SaaS analytics platform that centralises user event data" ``` Each command returns structured markdown output—sections, tables, and bullet lists—that you can paste directly into product documentation, investor decks, or roadmapping tools. ## Key Source Files and Implementation Understanding the source structure helps you customize or extend these product strategy skills: - `pm-product-strategy/skills//SKILL.md` - Core prompt definitions containing AI instructions and YAML metadata - `pm-product-strategy/commands/.md` - Command wrappers that define slash-command syntax and argument handling - [`pm-product-strategy/.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/.claude-plugin/plugin.json) - Plugin manifest that registers commands with Claude's interface - [`pm-product-strategy/README.md`](https://github.com/phuryn/pm-skills/blob/main/pm-product-strategy/README.md) - High-level documentation and getting-started guides The execution flow works as follows: when a user types `/value-proposition AI writing tool`, the plugin parses the command, locates the corresponding skill directory, loads the [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file, injects the user text into the `$ARGUMENTS` placeholder, and runs the LLM against the defined instructions. ## Summary - **pm-product-strategy** provides **12 executable product strategy skills** covering vision, pricing, competitive analysis, and business modeling. - Each skill is implemented as a self-documenting [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file under `pm-product-strategy/skills/`, paired with a command definition in `pm-product-strategy/commands/`. - Skills are invoked via intuitive slash commands (`/strategy`, `/swot-analysis`, etc.) that accept product context as arguments. - The architecture supports both CLI usage and Claude plugin integration through the [`.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/.claude-plugin/plugin.json) manifest. - Output is formatted as structured markdown ready for immediate use in product documentation. ## Frequently Asked Questions ### What product strategy skills are included in pm-product-strategy? The module includes 12 distinct skills: Value Proposition, SWOT Analysis, Startup Canvas, Product Vision, Product Strategy, Pricing Strategy, Porter's Five Forces, PESTLE Analysis, Monetization Strategy, Lean Canvas, Business Model, and Ansoff Matrix. Each skill corresponds to a specific analytical framework used in product management. ### How does the skill execution architecture work? According to the `phuryn/pm-skills` source code, skills follow a three-tier architecture: the [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file contains the AI prompt instructions and YAML metadata, the `commands/.md` file defines the slash-command interface, and the [`.claude-plugin/plugin.json`](https://github.com/phuryn/pm-skills/blob/main/.claude-plugin/plugin.json) manifest registers the command with the Claude plugin system. When invoked, the runtime injects user arguments into the skill's template and executes the LLM. ### Can I use these product strategy skills without the Claude plugin? Yes. While the repository includes a Claude plugin manifest for chat integration, the skills are fundamentally Markdown-based prompts that can be executed from any CLI or terminal interface that supports the `pm-skills` runtime. The command files and skill definitions are platform-agnostic. ### How do I customize an existing product strategy skill? To modify a skill, edit the corresponding [`SKILL.md`](https://github.com/phuryn/pm-skills/blob/main/SKILL.md) file located in `pm-product-strategy/skills//`. This file contains the instruction block that guides the AI's output format and analysis depth. You can adjust the YAML front-matter, modify the instruction sets, or add domain-specific context to tailor the output to your industry needs.