What Types of Skills Does the PM Skills Marketplace Support?

The PM Skills Marketplace supports nine distinct types of skills organized as plugins, covering the entire product management lifecycle from discovery and strategy to execution, analytics, and go-to-market activities.

The phuryn/pm-skills repository implements a modular system where different types of skills are encapsulated as self-contained knowledge artifacts. Each skill encodes proven product-management frameworks—such as SWOT analysis, ICE scoring, or assumption mapping—that AI assistants can invoke directly without explicit template selection.

The Nine Types of Skills Available

The repository organizes skills into nine plugins, each representing a specific domain of product management. Every plugin contains multiple SKILL.md files that follow a universal markdown schema.

Product Discovery Skills

Located in the pm-product-discovery plugin, these skills guide ideation and validation processes. They include brainstorm-ideas-new for generating product concepts and identify-assumptions-new for mapping risky assumptions in pm-product-discovery/skills/identify-assumptions-new/SKILL.md. These skills automate assumption mapping and experiment design workflows.

Product Strategy Skills

The pm-product-strategy plugin contains skills for high-level planning and market positioning. Key files include pm-product-strategy/skills/value-proposition/SKILL.md for Jobs-to-be-Done (JTBD) value proposition design and pm-product-strategy/skills/pestle-analysis/SKILL.md for macro-environment analysis. These cover vision setting, business model canvases, and pricing strategies.

Execution Skills

Found in pm-execution, these skills operationalize delivery workflows. The plugin includes pm-execution/skills/create-prd/SKILL.md for PRD generation and pm-execution/skills/prioritization-frameworks/SKILL.md, which references nine-plus prioritization methods including RICE and MoSCoW. Additional skills cover OKR definition, sprint planning, and risk analysis.

Market Research Skills

The pm-market-research plugin handles customer and competitive intelligence. Skills include pm-market-research/skills/user-personas/SKILL.md for persona development and pm-market-research/skills/competitor-analysis/SKILL.md for systematic competitive evaluation. These support segmentation, journey mapping, and market sizing activities.

Data Analytics Skills

Located in pm-data-analytics, these skills bridge technical data work with PM needs. The pm-data-analytics/skills/sql-queries/SKILL.md file enables SQL generation for product metrics, while other skills cover cohort analysis and A/B test interpretation.

Marketing and Growth Skills

The pm-marketing-growth plugin focuses on acquisition and retention metrics. It includes pm-marketing-growth/skills/north-star-metric/SKILL.md for defining core success metrics, along with skills for positioning, naming conventions, and marketing ideation.

Go-to-Market Skills

Found in pm-go-to-market, these skills structure launch activities. The pm-go-to-market/skills/gtm-strategy/SKILL.md file defines Ideal Customer Profile (ICP) development and beachhead segment selection, while other skills generate battlecards and launch timelines.

Toolkit Skills

The pm-toolkit plugin provides cross-functional utilities. Skills include pm-toolkit/skills/review-resume/SKILL.md for PM resume evaluation against industry standards, plus utilities for NDA drafting, privacy policy generation, and grammar checking.

AI Shipping Skills

Located in pm-ai-shipping, these skills address modern AI product delivery requirements. The pm-ai-shipping/skills/shipping-artifacts/SKILL.md file defines documentation standards for AI-built applications, including security and performance audit checklists.

Skill Architecture and Auto-Loading

Skills auto-load based on context matching. When a user asks a question that matches a skill's domain, the system automatically loads the relevant skill without explicit naming, as documented in the repository's README.md.

All skill types follow a universal format: each lives in a SKILL.md file under its respective plugin folder. This standardization allows any AI assistant that can read markdown to execute the framework. The modular structure means adding a new skill type requires only creating a new SKILL.md file in the appropriate plugin directory; the marketplace discovers it automatically.

Commands chain skills across types. Slash commands like /discover act as thin wrappers that invoke sequences of skills—for example, chaining ideation, assumption identification, and experimentation skills in a single workflow.

How to Invoke Different Skill Types

Users and integrated assistants can invoke skills through multiple patterns:

**Direct skill invocation**  
What are the riskiest assumptions for our AI-powered meeting summarizer?

Result: The assistant loads the identify-assumptions-new skill from the pm-product-discovery plugin and returns prioritized assumptions.

**Command-based chaining**  
/discover AI-powered meeting summarizer for remote teams

Result: The /discover command executes a workflow calling brainstorm-ideas-new, identify-assumptions-new, prioritize-assumptions, and brainstorm-experiments-new sequentially.

**Toolkit skill usage**  
/review-resume

Result: The review-resume skill from the pm-toolkit plugin evaluates submitted content against PM best-practice criteria defined in pm-toolkit/skills/review-resume/SKILL.md.

Summary

• The PM Skills Marketplace organizes capabilities into nine distinct skill types, each aligned with a specific product management domain.
• All skills follow a universal SKILL.md format located within plugin-specific directories like pm-execution/skills/ or pm-market-research/skills/.
• Skills auto-load based on conversation context without requiring explicit filename references.
• Slash commands chain multiple skill types into workflow sequences while preserving the ability to call individual skills directly.
• The system is modular by design—new skill types are added by creating SKILL.md files in the appropriate plugin folders.

Frequently Asked Questions

How many types of skills does the PM Skills Marketplace support?

The marketplace supports nine types of skills, organized as separate plugins: Product Discovery, Product Strategy, Execution, Market Research, Data Analytics, Marketing and Growth, Go-to-Market, Toolkit, and AI Shipping. Each plugin contains multiple individual skill files.

What file format is used for skills?

All skills use a universal markdown format stored in files named SKILL.md. This consistent schema appears across all plugin directories, from pm-product-strategy/skills/value-proposition/SKILL.md to pm-data-analytics/skills/sql-queries/SKILL.md, enabling any compatible AI assistant to parse and execute the frameworks.

Can I use skills directly without slash commands?

Yes. While slash commands like /discover provide convenient shortcuts, the underlying skills in pm-product-discovery/skills/ and other directories can be invoked directly through natural language queries that match the skill's domain. The system automatically loads the appropriate SKILL.md file when it detects relevant context.

How do I add a new skill type to the marketplace?

Adding a skill requires creating a new SKILL.md file within the appropriate plugin folder (e.g., pm-execution/skills/your-skill-name/SKILL.md). The marketplace automatically discovers new skills following this convention, making the system extensible without modifying core configuration files.

{
  "mcpServers": {
    "instagit": {
      "command": "npx",
      "args": ["-y", "instagit@latest"]
    }
  }
}