How 9 PM Skills Plugins Organize Into Product Management Domains

The nine PM Skills plugins organize into distinct product management domains spanning discovery, strategy, execution, market research, data analytics, go-to-market, marketing growth, utilities, and AI shipping compliance.

The phuryn/pm-skills repository delivers a comprehensive product management "operating system" through nine specialized Claude plugins. Each plugin concentrates on a specific PM domain, allowing teams to load targeted capabilities for precise workflow stages. Understanding how these plugins organize into PM domains enables you to activate only the tools needed for your current product lifecycle phase.

The Nine PM Domain Plugins

Each plugin manifests in its own folder with a plugin.json file at pm-<name>/.claude-plugin/plugin.json that registers domain-specific skills and slash commands.

1. Product Discovery and Ideation

The pm-product-discovery plugin governs the product discovery domain. It generates skills for brainstorming ideas, mapping and prioritizing assumptions, building Opportunity-Solution Trees, scripting interviews, and creating metrics dashboards. The manifest resides at pm-product-discovery/.claude-plugin/plugin.json.

2. Product Strategy

The pm-product-strategy plugin handles product strategy formulation. It produces Vision documents, Product-Strategy Canvases, Lean and Business Model Canvases, pricing strategies, and competitive analysis frameworks including SWOT, PESTLE, Porter’s Five Forces, and the Ansoff Matrix. Configuration lives at pm-product-strategy/.claude-plugin/plugin.json.

3. Execution and Delivery

The pm-execution plugin manages execution and delivery workflows. It creates PRDs, OKRs, outcome-focused roadmaps, sprint plans, retrospectives, release notes, pre-mortems, stakeholder maps, and user stories, plus maintains a reference of prioritization frameworks. The manifest is located at pm-execution/.claude-plugin/plugin.json.

4. Market Research

The pm-market-research plugin specializes in market research. It builds user personas, segments audiences, draws journey maps, sizes markets, analyzes competitors, and runs sentiment analysis on feedback. Find its configuration at pm-market-research/.claude-plugin/plugin.json.

5. Data Analytics

The pm-data-analytics plugin focuses on data analytics. It generates SQL queries, performs cohort analysis, and evaluates A/B tests. The plugin registers through pm-data-analytics/.claude-plugin/plugin.json.

6. Go-to-Market

The pm-go-to-market plugin drives go-to-market (GTM) planning. It defines beachhead segments, ideal customer profiles (ICPs), messaging frameworks, growth loops, GTM motions, and battle cards. See pm-go-to-market/.claude-plugin/plugin.json.

7. Marketing and Growth

The pm-marketing-growth plugin covers marketing and growth initiatives. It generates marketing ideas, positioning statements, value propositions, product naming options, and North Star metric definitions. Its manifest sits at pm-marketing-growth/.claude-plugin/plugin.json.

8. Utility Toolkit

The pm-toolkit plugin provides utility functions for professional tasks. It handles resume reviews, NDA drafting, privacy policy creation, and grammar checking. The configuration is at pm-toolkit/.claude-plugin/plugin.json.

9. AI Shipping Compliance

The pm-ai-shipping plugin ensures AI shipping compliance. It documents AI-built applications, compares intended versus implemented behavior, and runs static security and performance audits. The manifest is at pm-ai-shipping/.claude-plugin/plugin.json.

PM Lifecycle Integration

The plugins align sequentially with the classic product management workflow. Discovery (pm-product-discovery) surfaces ideas and risky assumptions first. Strategy (pm-product-strategy) converts validated assumptions into vision and business models. Execution (pm-execution) delivers the artifacts needed to ship, including PRDs and roadmaps. Market and Data (pm-market-research and pm-data-analytics) supply insights that inform prioritization. Go-to-Market and Growth (pm-go-to-market and pm-marketing-growth) drive launch plans and scaling mechanisms. Finally, Tooling (pm-toolkit) and Compliance (pm-ai-shipping) support professional operations and security validation.

Installing and Using the Plugins

Install the entire marketplace or individual plugins via the Claude Code CLI.

Install the complete PM Skills marketplace:

claude plugin marketplace add phuryn/pm-skills

Install individual domain plugins:

claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-product-discovery@pm-skills
claude plugin install pm-market-research@pm-skills
claude plugin install pm-data-analytics@pm-skills
claude plugin install pm-marketing-growth@pm-skills
claude plugin install pm-go-to-market@pm-skills
claude plugin install pm-execution@pm-skills
claude plugin install pm-ai-shipping@pm-skills

Run domain-specific slash commands after installation:

# Full discovery workflow

/discover "AI-powered note-taking extension for Chrome"

# Build a GTM launch plan

/plan-launch "AI-powered note-taking extension for Chrome"

# Run AI shipping compliance check

/ship-check "note-taking-extension-repo"

Query skills directly through natural language:

What are the riskiest assumptions for an AI-powered note-taking extension?

Summary

• The phuryn/pm-skills repository contains nine Claude plugins, each targeting a distinct product management domain.
• Domain coverage spans discovery, strategy, execution, market research, data analytics, go-to-market, marketing growth, utilities, and AI compliance.
• Each plugin registers via pm-<name>/.claude-plugin/plugin.json, containing skills and slash commands relevant to its domain.
• Install the full marketplace with claude plugin marketplace add phuryn/pm-skills or select individual plugins for specific workflow stages.
• Use commands like /discover, /plan-launch, and /ship-check to invoke domain-specific capabilities.

Frequently Asked Questions

How do I install only specific PM domains instead of all nine plugins?

Install individual plugins by targeting the specific domain name with the @pm-skills suffix. For example, run claude plugin install pm-product-discovery@pm-skills to load only the discovery capabilities, or claude plugin install pm-execution@pm-skills for delivery-focused tools. This modular approach keeps your Claude environment lightweight when you only need skills for a particular phase of the product lifecycle.

What distinguishes the go-to-market plugin from the marketing-growth plugin?

The pm-go-to-market plugin focuses on launch strategy, defining beachhead segments, ICPs, messaging, and initial GTM motions. The pm-marketing-growth plugin handles ongoing growth mechanics, including positioning refinement, value propositions, and North Star metric definition. While GTM establishes the beachhead, marketing-growth sustains and scales the product after launch.

How does the pm-ai-shipping plugin ensure compliance?

The pm-ai-shipping plugin documents AI-built applications, compares intended versus implemented behavior to detect drift, and runs static security and performance audits. These capabilities ensure that AI-generated code meets security standards and performs as specified before production deployment, addressing compliance requirements for AI-shipping workflows.

Can these plugins be used outside of Claude Code?

Yes, the plugins function with any AI assistant compatible with the Claude plugin specification. Each plugin.json manifest registers skills and commands that compatible assistants can parse and execute. The README.md in the phuryn/pm-skills repository serves as the central catalog for manual reference even when using non-Claude environments.

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