pm-product-strategy Plugin: Complete Skills and Commands Reference

The pm-product-strategy plugin provides 12 AI-driven skills and 5 slash commands for strategic product management, covering frameworks from Business Model Canvas to PESTLE analysis.

The phuryn/pm-skills repository maintains the pm-product-strategy plugin, a collection of structured prompt templates designed for Claude AI that help product managers generate strategic frameworks and competitive analyses. Each skill resides in its own SKILL.md file under pm-product-strategy/skills/, while executable commands are defined as Markdown files in pm-product-strategy/commands/.

Skills in the pm-product-strategy Plugin

The plugin defines 12 distinct skills, each specializing in a specific strategic framework or analysis type.

Strategic Analysis Frameworks

ansoff-matrix – Generates an Ansoff Matrix mapping growth strategies across market penetration, market development, product development, and diversification. Source: pm-product-strategy/skills/ansoff-matrix/SKILL.md.

swot-analysis – Performs a detailed SWOT analysis (strengths, weaknesses, opportunities, threats) with actionable recommendations. Source: pm-product-strategy/skills/swot-analysis/SKILL.md.

pestle-analysis – Evaluates Political, Economic, Social, Technological, Legal, and Environmental factors. Source: pm-product-strategy/skills/pestle-analysis/SKILL.md.

porters-five-forces – Assesses competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Source: pm-product-strategy/skills/porters-five-forces/SKILL.md.

Business Model Development

business-model – Produces a complete nine-block Business Model Canvas. Source: pm-product-strategy/skills/business-model/SKILL.md.

lean-canvas – Generates a Lean Canvas covering problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Source: pm-product-strategy/skills/lean-canvas/SKILL.md.

startup-canvas – Creates a hybrid canvas merging Product Strategy with Business Model elements including cost structure and revenue streams. Source: pm-product-strategy/skills/startup-canvas/SKILL.md.

Product Definition and Vision

product-strategy – Develops a comprehensive nine-section Product Strategy Canvas encompassing vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Source: pm-product-strategy/skills/product-strategy/SKILL.md.

product-vision – Crafts inspiring, achievable, and emotional product vision statements. Source: pm-product-strategy/skills/product-vision/SKILL.md.

value-proposition – Generates six-part JTBD-style value propositions (Who, Why, What before, How, What after, Alternatives). Source: pm-product-strategy/skills/value-proposition/SKILL.md.

Monetization and Pricing

pricing-strategy – Designs pricing models, performs competitive analysis, estimates willingness-to-pay, and suggests price-elasticity experiments. Source: pm-product-strategy/skills/pricing-strategy/SKILL.md.

monetization-strategy – Brainstorms 3-5 monetization strategies with audience fit analysis, risk assessment, and validation experiments. Source: pm-product-strategy/skills/monetization-strategy/SKILL.md.

Commands in the pm-product-strategy Plugin

The plugin exposes 5 slash commands that map to combinations of skills. Each command is defined in a Markdown file under pm-product-strategy/commands/.

/pm-product-strategy:market-scan – Executes a comprehensive macro-environment scan by running SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix analyses simultaneously. Defined in pm-product-strategy/commands/market-scan.md.

/pm-product-strategy:strategy – Generates a full product strategy using the nine-section Product Strategy Canvas. Defined in pm-product-strategy/commands/strategy.md.

/pm-product-strategy:business-model – Explores business models using Lean Canvas, Business Model Canvas, Startup Canvas, or Value Proposition frameworks. Defined in pm-product-strategy/commands/business-model.md.

/pm-product-strategy:pricing – Designs complete pricing strategies including model selection, competitive benchmarking, and experimentation plans. Defined in pm-product-strategy/commands/pricing.md.

/pm-product-strategy:value-proposition – Creates JTBD-style value propositions using the six-part template. Defined in pm-product-strategy/commands/value-proposition.md.

Usage Examples

Invoke commands using the slash syntax in Claude AI. The plugin processes the command and returns structured strategic outputs.

Running a Market Scan

/pm-product-strategy:market-scan

This command executes four concurrent analyses:

• SWOT analysis (strengths, weaknesses, opportunities, threats)
• PESTLE analysis (political-economic-social-tech-legal-environmental)
• Porter's Five Forces evaluation
• Ansoff Matrix mapping growth options

Creating a Product Strategy

/pm-product-strategy:strategy

Returns a nine-section Product Strategy Canvas covering vision, target segments, cost structure, value proposition, trade-offs, metrics, growth levers, capabilities, and defensibility.

Designing Pricing Strategy

/pm-product-strategy:pricing

Outputs include:

• Recommended pricing model (subscription, tiered, usage-based)
• Competitive pricing benchmark table
• Estimated willingness-to-pay range
• Suggested pricing experiments (A/B test plan)

Drafting a Value Proposition

/pm-product-strategy:value-proposition

Produces a structured JTBD output:

• Who: Target customer segment
• Why: Motivation and pain points
• What before: Current state and limitations
• How: Your solution mechanism
• What after: Future improved state
• Alternatives: Competitive solutions considered

Key Source Files

The pm-product-strategy plugin structure follows this organization:

• pm-product-strategy/README.md – Master manifest listing all 12 skills and 5 commands
• pm-product-strategy/skills/*/SKILL.md – Individual skill definitions (e.g., pm-product-strategy/skills/pricing-strategy/SKILL.md)
• pm-product-strategy/commands/*.md – Command mappings (e.g., pm-product-strategy/commands/pricing.md)
• .claude-plugin/plugin.json – Runtime manifest for Claude AI loading

Summary

• The pm-product-strategy plugin from phuryn/pm-skills provides 12 specialized skills for strategic product management
• Skills cover strategic frameworks (SWOT, PESTLE, Porter's, Ansoff), business models (Canvas variants), product vision, and monetization
• Five slash commands (/pm-product-strategy:*) provide CLI-style access to combined skill executions
• Each skill is defined in its own SKILL.md file under pm-product-strategy/skills/
• Commands are defined in pm-product-strategy/commands/ and map to one or more underlying skills

Frequently Asked Questions

How do I install the pm-product-strategy plugin?

The plugin installs via the Claude AI plugin system. Place the repository in your Claude plugins directory or load it through the Claude interface, which reads the .claude-plugin/plugin.json manifest to register the available commands and skills.

Can I use individual skills without the slash commands?

Yes. Each skill is independently accessible through its SKILL.md file in pm-product-strategy/skills/<skill-name>/SKILL.md. You can reference these prompt templates directly in Claude conversations or integrate them into custom workflows outside the slash command structure.

What is the difference between the Business Model Canvas and Lean Canvas skills?

The business-model skill generates a comprehensive nine-block Business Model Canvas suitable for established businesses, while the lean-canvas skill produces a problem-focused Lean Canvas optimized for startups and early-stage ventures, emphasizing metrics, unfair advantage, and customer segments.

Which command should I use for competitive analysis?

Use /pm-product-strategy:market-scan for comprehensive competitive and environmental analysis. This command bundles Porter's Five Forces (industry competition), SWOT (internal/external factors), PESTLE (macro-environment), and Ansoff Matrix (growth strategies) into a single execution.

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}