What Are the 9 Independent Plugins in the PM Skills Marketplace?

The PM Skills Marketplace bundles nine independent plugins covering product discovery, strategy, execution, market research, data analytics, go-to-market, marketing growth, a utility toolkit, and AI shipping documentation.

The phuryn/pm-skills repository hosts a modular collection of AI-powered tools designed specifically for product managers. Each plugin operates independently, allowing you to install only the capabilities you need via Claude Code or Claude Cowork. According to the repository's README, these nine plugins are enumerated under the "Available Plugins" section and can be added individually or as a complete marketplace.

The 9 Independent Plugins

The PM Skills Marketplace organizes its functionality into nine distinct domains. Each plugin resides in its own folder with dedicated documentation and command definitions.

1. pm-product-discovery

Focus: Ideation, assumption mapping, experiments, and Opportunity-Solution-Tree frameworks.

This plugin handles the early-stage product work, helping teams validate assumptions before committing resources. Install it individually using:

claude plugin install pm-product-discovery@pm-skills

Source documentation is located in pm-product-discovery/README.md, which details the available skills and command syntax.

2. pm-product-strategy

Focus: Vision crafting, business-model canvases, pricing strategy, and competitive analysis.

Use this plugin for high-level planning and market positioning. After installation, invoke specific commands like:

/strategy B2B project-management tool for agencies

Install command:

claude plugin install pm-product-strategy@pm-skills

3. pm-execution

Focus: PRDs, OKRs, roadmaps, sprints, retrospectives, and release notes.

This plugin covers the tactical day-to-day work of shipping products. The source files in pm-execution/README.md define commands for generating documentation and managing agile ceremonies.

claude plugin install pm-execution@pm-skills

4. pm-market-research

Focus: Personas, segmentation, journey maps, market sizing, and competitor analysis.

Essential for understanding your target market and user base. Reference pm-market-research/README.md for detailed skill definitions.

claude plugin install pm-market-research@pm-skills

5. pm-data-analytics

Focus: SQL generation, cohort analysis, and A/B-test analysis.

This plugin bridges the gap between product management and data science, providing SQL templates and statistical analysis commands. Configuration details reside in pm-data-analytics/README.md.

claude plugin install pm-data-analytics@pm-skills

6. pm-go-to-market

Focus: Beachhead segments, ICPs, GTM strategy, growth loops, and battlecards.

Critical for launch planning and market entry strategies. The pm-go-to-market/README.md file contains the specific command specifications for go-to-market planning.

claude plugin install pm-go-to-market@pm-skills

7. pm-marketing-growth

Focus: Marketing ideas, positioning, value-prop statements, product naming, and North-Star metrics.

This plugin supports growth initiatives and brand development. Technical specifications are available in pm-marketing-growth/README.md.

claude plugin install pm-marketing-growth@pm-skills

8. pm-toolkit

Focus: Resume review, NDA drafting, privacy-policy generation, and proofreading.

A utility plugin for miscellaneous product management tasks and documentation. Reference pm-toolkit/README.md for the full list of utility commands.

claude plugin install pm-toolkit@pm-skills

9. pm-ai-shipping

Focus: Documentation and audit kit for AI-built code, including shipping artifacts, security audits, and performance audits.

This specialized plugin helps teams document and validate code generated by AI systems. The pm-ai-shipping/README.md defines the audit frameworks and documentation standards.

claude plugin install pm-ai-shipping@pm-skills

How to Install Plugins

You have two primary methods for adding these plugins to your environment: individual CLI installation or bulk marketplace import.

Individual Installation via Claude Code

For targeted workflows, install only the plugins you need:

# Install a single plugin

claude plugin install pm-product-strategy@pm-skills

# Install multiple specific plugins

claude plugin install pm-execution@pm-skills
claude plugin install pm-data-analytics@pm-skills

Bulk Installation via Claude Cowork

To install all nine plugins simultaneously:

1. Open Customize → Browse plugins → Personal → +
2. Select Add marketplace from GitHub
3. Enter: phuryn/pm-skills

This imports the entire PM Skills Marketplace, making all nine plugins available immediately.

Plugin Architecture and Source Files

Each plugin follows a consistent structure within the repository. Every plugin folder contains:

• README.md: Overview of capabilities, install commands, and usage examples
• SKILL.md: Detailed skill definitions and command specifications

For example, the pm-product-discovery plugin stores its configuration in pm-product-discovery/README.md, while execution commands are documented in pm-execution/README.md. This modular architecture ensures that installing one plugin does not conflict with others, and each operates as an independent unit within Claude Code or Claude Cowork.

Summary

• The PM Skills Marketplace contains nine independent plugins hosted in the phuryn/pm-skills repository.
• Each plugin targets a specific product management domain: discovery, strategy, execution, market research, data analytics, go-to-market, marketing growth, toolkit, and AI shipping.
• Install individual plugins via claude plugin install [plugin-name]@pm-skills or install all nine via the Claude Cowork UI by adding the GitHub marketplace phuryn/pm-skills.
• Source documentation for each plugin resides in its respective folder's README.md file (e.g., pm-product-strategy/README.md).

Frequently Asked Questions

Can I use these plugins with AI assistants other than Claude?

Yes. While the install commands shown target Claude Code and Claude Cowork specifically, the plugins are designed to work with any compatible AI assistant that supports the plugin marketplace format. The underlying skills and commands defined in each SKILL.md file can be adapted for other systems.

Where are the skill definitions stored for each plugin?

The detailed skill definitions and command specifications are stored in the SKILL.md files within each plugin directory, while high-level overviews and install instructions are located in the respective README.md files (e.g., pm-execution/README.md and pm-data-analytics/README.md).

Do I need to install all nine plugins, or can I select specific ones?

You can install plugins individually. Use the claude plugin install [plugin-name]@pm-skills command to add only the tools you need for your current workflow. Alternatively, add the entire marketplace via Claude Cowork's UI to access all nine simultaneously.

How do I invoke a command from a specific plugin after installation?

Once installed, commands are typically invoked using forward-slash syntax followed by the command name. For example, after installing pm-product-strategy, you can run /strategy [your product description]. The specific commands available for each plugin are documented in their respective README.md files.

{
  "mcpServers": {
    "instagit": {
      "command": "npx",
      "args": ["-y", "instagit@latest"]
    }
  }
}