Product Strategy Frameworks Available in PM Skills: The Complete Catalog

PM Skills ships twelve battle-tested product strategy frameworks through its dedicated pm-product-strategy plugin, exposing each model as both a reusable skill file and a convenient slash command for end-to-end strategic workflows.

The phuryn/pm-skills repository provides a dedicated pm-product-strategy plugin that bundles proven product strategy frameworks into interactive, markdown-based skills. These frameworks cover every phase of strategic planning—from initial vision crafting to competitive analysis and pricing optimization—and can be invoked directly as individual skills or through higher-level commands that chain multiple models together.

Complete Catalog of Product Strategy Frameworks

The plugin organizes twelve distinct frameworks into logical categories, each implemented as a standalone skill file in pm-product-strategy/skills/<framework-name>/SKILL.md.

Strategic Planning Canvases

• Product Strategy Canvas – A 9-section framework covering vision, target market, positioning, and defensibility. Referenced in pm-product-strategy/skills/product-strategy/SKILL.md.
• Startup Canvas – Combines the Product Strategy Canvas with the Business Model Canvas for early-stage ventures. Referenced in pm-product-strategy/skills/startup-canvas/SKILL.md.
• Lean Canvas – The classic one-page lean startup model covering Problem, Solution, and Key Metrics. Referenced in pm-product-strategy/skills/lean-canvas/SKILL.md.
• Business Model Canvas – Full nine-building-block canvas including Value Props, Channels, and Revenue. Referenced in pm-product-strategy/skills/business-model/SKILL.md.

Market & Competitive Analysis

• SWOT Analysis – Structured Strength-Weakness-Opportunity-Threat assessment with actionable recommendations. Referenced in pm-product-strategy/skills/swot-analysis/SKILL.md.
• PESTLE Analysis – Macro-environment scan covering Political, Economic, Social, Technological, Legal, and Environmental factors. Referenced in pm-product-strategy/skills/pestle-analysis/SKILL.md.
• Porter's Five Forces – Competitive forces analysis examining Rivalry, Suppliers, Buyers, Substitutes, and New Entrants. Referenced in pm-product-strategy/skills/porters-five-forces/SKILL.md.

Growth & Monetization

• Ansoff Matrix – Growth strategy mapping across market-product dimensions (Market Penetration, Development, etc.). Referenced in pm-product-strategy/skills/ansoff-matrix/SKILL.md.
• Monetization Strategy – Generates 3-5 monetization ideas with validation experiments. Referenced in pm-product-strategy/skills/monetization-strategy/SKILL.md.
• Pricing Strategy – Guides through pricing models, competitive analysis, willingness-to-pay, and elasticity. Referenced in pm-product-strategy/skills/pricing-strategy/SKILL.md.

Vision & Positioning

• Product Vision – Templates for crafting inspiring, achievable, and emotionally resonant vision statements. Referenced in pm-product-strategy/skills/product-vision/SKILL.md.
• Value Proposition – A 6-part Jobs-to-Be-Done (JTBD) template covering Who, Why, What Before, How, What After, and Alternatives. Referenced in pm-product-strategy/skills/value-proposition/SKILL.md.

Two Ways to Access Frameworks

According to the phuryn/pm-skills source code, the pm-product-strategy plugin exposes frameworks through skills (individual markdown files) and commands (orchestrated workflows).

Using Skills Directly

Skills are self-contained markdown files located in pm-product-strategy/skills/<framework-name>/SKILL.md. Invoke them by name in compatible AI assistants or copy them to your local skills folder for custom implementations.

Using Integrated Commands

Commands chain multiple skills into end-to-end workflows and are defined in pm-product-strategy/commands/. Available commands include:

• /strategy – Builds a full 9-section Product Strategy Canvas
• /value-proposition – Walks through the 6-part JTBD template
• /pricing – Guides pricing strategy development
• /market-scan – Conducts environmental and competitive analysis

Practical Implementation Examples

The following examples demonstrate how to invoke these product strategy frameworks in Claude-compatible environments:

# Example 1 – Run a full product strategy canvas

/strategy B2B project-management platform for remote agencies

# Example 2 – Generate a value proposition for an AI writing assistant

/value-proposition AI writing assistant for non-native English speakers

# Example 3 – Conduct Porter's Five Forces analysis for a SaaS market

/market-scan Conduct Porter's Five Forces for the project-management SaaS market

# Example 4 – Build a Lean Canvas for a new marketplace startup

/lean-canvas Marketplace for freelance designers – generate a lean canvas

For custom CLI integrations or local AI setups, import the raw skill files directly:

# Copy all product strategy skills into a local skills folder

for f in pm-product-strategy/skills/*; do cp "$f" .gemini/skills/; done

Key Source Files in the Repository

Understanding the file structure helps when customizing or extending these frameworks:

Path	Description
pm-product-strategy/README.md	Plugin overview and complete framework listing
pm-product-strategy/skills/product-strategy/SKILL.md	9-section Product Strategy Canvas definition
pm-product-strategy/skills/value-proposition/SKILL.md	JTBD-based value proposition template
pm-product-strategy/skills/startup-canvas/SKILL.md	Startup Canvas specifications
pm-product-strategy/skills/lean-canvas/SKILL.md	Lean Canvas specifications
pm-product-strategy/skills/business-model/SKILL.md	Business Model Canvas specifications
pm-product-strategy/skills/porters-five-forces/SKILL.md	Porter's Five Forces model
pm-product-strategy/skills/ansoff-matrix/SKILL.md	Ansoff Matrix framework
pm-product-strategy/commands/strategy.md	/strategy command implementation
pm-product-strategy/commands/value-proposition.md	/value-proposition command implementation
pm-product-strategy/commands/pricing.md	/pricing command implementation

Summary

• Twelve frameworks ship with the pm-product-strategy plugin in the phuryn/pm-skills repository, covering canvases, competitive analysis, growth strategies, and monetization.
• Each framework exists as a skill file (markdown) in pm-product-strategy/skills/ and can be accessed via commands in pm-product-strategy/commands/ for orchestrated workflows.
• Key commands include /strategy, /value-proposition, /pricing, and /market-scan, which automate multi-step strategic processes.
• All skill files follow the pattern pm-product-strategy/skills/<framework>/SKILL.md, making them portable across Claude Code, Claude Cowork, and custom CLI environments.

Frequently Asked Questions

How do I choose between the Product Strategy Canvas and the Startup Canvas?

Use the Product Strategy Canvas when refining an existing product's strategic positioning across nine sections including vision, defensibility, and metrics. Choose the Startup Canvas for early-stage ventures that need to combine product strategy with business model validation on a single page. Both frameworks reside in pm-product-strategy/skills/ and can be invoked via /strategy or /startup-canvas commands respectively.

Can I use these frameworks outside of Claude Code?

Yes. The frameworks are standard markdown files stored in pm-product-strategy/skills/. You can copy them into any AI assistant that supports skill files, such as Gemini, OpenCode, or custom OpenAI implementations. The bash snippet provided in the implementation examples shows how to batch-copy these files to your local skills directory.

What is the difference between a skill and a command in PM Skills?

A skill is a single markdown file (e.g., value-proposition/SKILL.md) containing a specific framework's methodology and prompts. A command is a higher-level orchestration file (e.g., commands/strategy.md) that chains multiple skills together to execute complex workflows like building a complete strategic canvas from a single prompt.

Which framework should I use for competitive analysis?

For competitive analysis, use Porter's Five Forces (porters-five-forces/SKILL.md) to assess industry structure and profitability, or SWOT Analysis (swot-analysis/SKILL.md) for internal capability assessment. For macro-environmental scanning, use PESTLE Analysis (pestle-analysis/SKILL.md). These can be invoked via the /market-scan command or accessed as individual skills.

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    "instagit": {
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}